Head of Marketing and Communications, WordPress.org
Automattic
At Automattic, we believe in making the web a better place and making our workplace a happy place. We hope you can join us on this journey to support our contributions to the open-source WordPress project!
WordPress is a free and open-source content management system that powers over 40% of the web. The WordPress project is supported by a vibrant community of volunteers who are passionate about open source technology. We are looking for someone to join our Automattic team dedicated to the WordPress open source software project efforts as a Head of Marketing and Strategic Communications.
We want this candidate to have deep roots in the WordPress ecosystem and understand the dynamics of open source software development. This candidate will be responsible for fostering the growth of the project and maximizing impact by:
- Building a team to support community growth and promote the WordPress brand across various audiences, platforms, and channels.
- Improving communication in the project for better coordination across partners and the dissemination of important updates
- Creating educational opportunities and initiatives to help increase the adoption of the WordPress software and attract new contributors and end-users
- Driving measurable results for growth and analyzing the efficacy of various initiatives with key success metrics and generating meaningful insights
Requirements
Deep expertise in the following areas will be vital for success in this role:
Technical Knowledge – Proficiency in financial, mathematical, and science-based concepts for marketing applications, such as experiment design and incrementality testing. Strong analytical skills for funnel analysis and cohort-based performance reporting are crucial. Technical skills around SQL preferred. Bonus points for experience with WordPress, GA (Google Analytics), PHP, CSS, HTML, etc.
Channel Expertise – Should have a breadth of experience across multiple marketing channels including, but not limited to: SEO, SEM, CRO/LPO, paid media (social and display), and email lifecycle marketing.
Analytical Capabilities: Own and develop the measurement framework of how our growth strategies are impacting the project. You will report out on the performance, measure attribution, measure estimated vs. actualized impact, and overall incremental impact.
Decision Making – Shows complexity in thought when considering resource tradeoffs in the pursuit of measured business impact. Acts as a highly strategic and inspirational leader within the team and among cross-functional partners. Can procure supporting data to make informed decisions. Familiarity with prioritization frameworks a plus.
Communication – Ability to express complicated concepts in easy to understand method, with excellent written, oral, and illustrative communication styles. Listens to and considers alternative perspectives to identify the efficient path forward. Experience writing compelling copy for landing pages, ads, and/or emails.
Leadership – Mentors the team for continued professional development. Uplifts the morale of the team with a positive mentality. Love of learning is a huge plus!
Project Management – Develops systems for accountability.
About Automattic
We are the people behind WordPress.com, WooCommerce, Jetpack, Tumblr, Simplenote, Longreads, and more. We believe in making the web a better place.
We’re a distributed company with more than 1200 Automatticians in 75+ countries speaking 90+ different languages. Our common goal is to democratize publishing so that anyone with a story can tell it, regardless of income, gender, politics, language, or where they live in the world.
We believe in Open Source and the vast majority of our work is available under the GPL.
Diversity, Equity, & Inclusion at Automattic
We’re improving diversity in the tech industry. At Automattic, we want people to love their work and show respect and empathy to all. We welcome differences and strive to increase participation from traditionally underrepresented groups. Our DEI committee involves Automatticians across the company and drives grassroots change. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices. Learn more about our dedication to diversity, equity, and inclusion and our Employee Resource Groups.
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