Performance Marketing Manager
Muck Rack
Muck Rack is public relations software that enables communications teams at Fortune 500 brands, agencies and fast-growing startups to efficiently find and pitch relevant journalists, monitor coverage, prove the impact of their work and collaborate better as a team.
Most of Muck Rack’s growth to date has been a result of word of mouth from both PR professionals and journalists, our content, our daily newsletter, and a successful longtail SEO strategy. Muck Rack has deep product-market fit, a sizable addressable market, strong organic growth and thousands of happy customers.
We’re looking for a performance-driven growth marketer to play a leading role in our next level of growth. The ideal candidate has hands-on experience using a variety of digital marketing channels (such as email, chat, SEO and paid advertising) and has a proven track record of managing integrated campaigns that generate qualified visits and leads.
Responsibilities include
- Acquire and engage with key personas from target companies. Refine existing acquisition marketing programs and test new ones
- Own campaign development and setup for online marketing efforts including emails, landing pages and ads
- Prioritize and project manage growth experiments to ensure ongoing optimization of acquisition efforts and to test new tactics
- Manage our SEO strategy, optimizing on-page and evaluating off-page sources for high-quality traffic
- Test and optimize paid advertising
- Optimize marketing automation and lead nurturing across email, content, and social
- Measure marketing effectiveness and regularly implement changes to improve performance
Preferred skills and interests
- 4+ years of B2B marketing experience
- Experience executing campaigns that generate qualified leads and pipeline
- Superior project and management skills
- Results-focused with great attention to detail, superb execution and follow-through
- Strong writer (esp copywriting) and proofreader
- Email marketing experience including creating, segmenting, and optimizing for engagement
- SEO and on-site conversion rate optimization (CRO) experience
- Hands-on paid advertising—particularly search engine marketing (SEM) and retargeting experience
- Able to effectively prioritize important vs urgent tasks
- Able to quickly learn and become fluent in new technologies
- Resourceful when you need design and/or technical help
- Strong analytic skills and advanced proficiency in Excel/Google Sheets and Google Analytics; SQL experience preferred (not required)
- Experience with Hubspot strongly preferred
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