Senior Content Creator

About XWP

Who You Are

• Storytelling is your first language
• You are a well-balanced content creator that wants an opportunity to make a real impact in the development and success of a scaling, global brand
• You are passionate about the power of communications to grow engagement and conversions and know that “content marketing” is more than just creating assets for the sake of publishing
• You get excited about working with smart people and making great things happen, and contributing your own ideas. You want to take ownership of your output and know that you aren’t just checking boxes to someone else’s to-do list. 
• You balance strong personal initiative with a bias for understanding and alignment
• You would find work-life harmony with the give and take of schedule flexibility and work needs that extend across many time zones (Americas, Europe, Australia)
• You value autonomy and have the self-management skills to operate dependably in a fully remote role.

What You’ve Done

• You’ve completed at least a bachelors degree in marketing, communications, Advertising or similar field.
• You have hands-on experience creating and distributing technical content across social channels.
• You’ve spent at least 5 years succeeding in a professional environment
• You’ve used WordPress as a publishing platform and are familiar with the Gutenberg editing experience
• You’ve worked collaboratively with cross-functional teams to capture, illustrate, and tell compelling success stories
• You’ve used video and script-writing as an avenue for storytelling in addition to SEO-rich copywriting and editing
• You’ve done editorial planning and social media content engagement management collaboratively with your team or organization

• You’ve worked on technical or WordPress related product marketing projects
• You have a history of active participation in the open-source software community, extra bonus points for participation in the WordPress community.

What You’ll Do Here

• Editorial calendar management Includes: Strategic planning of themes and topics, co-coordinating publications with thought leadership, co-coordinate partner shared content and other curated content as needed
• Collaborative calendar planning, development, execution, and management with leadership
• Manage Multiple Channels: blog, website, email

• Integrate website and social tags, tracking, and conversion links
• Create and manage website page indexing to coordinate with paid and SEO efforts 

• Topic ideation
• Content performance and testing
• Content brief and milestone reviews
• Content creation (blogs, case studies, web copy, other types of content as scheduled)

• Interviews with SME’s, partners, team members, or customers for asset development
• Nurture thought leadership program and participants
• Contribute to internal marketing for team building and perpetuation of culture
• Coordinate and support campaigns with partners as required

What Success Looks Like

• Publication of 1-3 case studies per quarter
• 3-6 coordinated blog publications per month
• Quality of traffic engagement on XWP’s site in both organic traffic growth and organic lead conversion opportunities (Q/Q)
• Achieving sustainable marketing KPIs in terms of growing website engagement metrics (Q/Q) 
• Visibility and ranking of page improvement growing in consistency, link development, and cross-media publishing (Y/Y)
• Participation and activation within XWP’s environment and remote culture
• Proactive engagement and awareness of data and content performance metrics

Payscale and Benefits

• Trust and support from your colleagues (we look out for each other and work together towards our shared goals and vision)
• The rewards of a highly collaborative culture (we’re a team, not a working group)
• The joys of remote work done right: schedule flexibility, skip the commute, more time for family and interests outside of work
• The chance to play an important part in helping XWP achieve its full potential and make a meaningful difference for our team members and the open web
• A starting pay range of USD $25-40 per hour (equivalent to about $50,000 to $75,000 per year at full-time)
• Unleash+ allowance of $2,500 per year to enrich your life

Are you intrigued?