Digital Marketing Manager

We'd Love To Talk With You If…

You have a minimum 2 years working in B2C ecommerce, DTC, or subscription based marketing
Understands multi-channel marketing and can measure effectiveness
Can explain attribution modeling and determine which model works best for our marketing mix
You have experience with SEO, advertising, affiliate, and email marketing
You have experience with Shopify, WooCommerce, Magento or other ecommerce platforms
You have an understanding of the advertising funnels awareness -> interest -> consideration -> purchase
You have experience with building and targeting audience segments
You have experience with analytics platforms like Google Analytics and are familiar with best practices for setting up UTM parameters
You have a strong analytical, mathematical mindset and experience with mobile/web analytics
You have a creative with a strategic mind set
You have worked with marketing automation platforms
You have experience with CRMs
You have experience with marketing phones or electronic devices
Experience with Mobile App User Acquisition a plus

Role Expectations:

Role reports to the Director of UA
Own trafficking, campaign creation, and reporting for e-commerce marketing initiatives
Evaluate the effectiveness of every marketing channel and activity on revenue
Run advertising campaigns through several channels including SEM, Display, Retargeting, Social, Native, audio, connected TV, etc.
A/B test creative and copy for advertisements and modephone.com website
Help with mobile app user acquisition initiatives when needed
Assist Product Marketing team with email operations and communications to users
Report on metrics by channel on weekly basis
Hit aggressive ROAS goals and bi-monthly OKRs

Remote Director of Marketing