Content Strategist

TestGorilla

Hi there,
I’m Wouter Durville, the co-founder and CEO at TestGorilla. We’re a fast-growing HR tech startup that helps hiring teams make better hiring decisions faster and bias-free.
Over the last year, we’ve experienced tremendous growth. More than 2,700 companies have replaced CVs with our assessments to screen candidates in an unbiased and data-driven way. That growth is in part thanks to our extensive inbound marketing program. As we look to scale our efforts in 2021 and beyond, we’re looking for a Content Strategist who’s passionate about joining our quest to help people land dream jobs. 

What’s in it for you?

  • You can work from anywhere in the world – We work remotely!
  • Join (and help shape) the fast-growing HR tech startup TestGorilla as an early employee
  • €42,000 – €66,000 compensation (based on experience and performance) + stock options
  • Remote position with a bright, motivated, and friendly team
  • Your hours are flexible, and so is your vacation

The job in a nutshell

At TestGorilla, inbound marketing has been a big part of our growth. As the Content Strategist, you will lead our content and thought leadership strategy in alignment with our overall company goals and objectives. You are an inspiring storyteller who will quickly become an expert on the needs, motivations, and challenges of TestGorilla’s audiences in order to connect with them deeply and turn them into loyal readers of our blog (and long-term customers). You share our passion for skills-based hiring and the level playing field it creates for talent from all walks of life and can inspire that same kind of passion in our readers. You will set our content strategy to ensure we meet our goals, own the content calendar, and work closely with editors, writers, and the wider marketing team to create best-in-class content that drives both engagement and conversions. 

You’ll spend time on the following:

  • Develop and lead TestGorilla's content strategy in accordance to our overall business goals and manage our publication calendar
  • Bring the content strategy to life with your outstanding writing and editing skills and your strong understanding of on-page SEO and how to make content work for both search engines and readers 
  • Create content briefs, review outlines, provide feedback, and do copyediting
  • Inspire and guide content editors and writers to deliver stories that align with our mission, values, and objectives
  • Produce reports showing the results of your strategy and content, tracking and measuring meaningful metricsthat achieve our larger objectives
  • Recruit and coach team members to scale our content production and ensure consistent messaging across a variety of platforms
  • Help define and act as a guardian of  TestGorilla's brand voice and tone

Here’s what we are looking for:

  • You are inspired by our mission of people in dream jobs 
  • You are passionate about storytelling and finding compelling and clear ways to communicate complex topics 
  • You have deep knowledge of B2B content marketing, including content formats and frameworks (and how best to utilize them), and have run content/editorial teams before
  • You have outstanding writing skills and storytelling capabilities with a sharp eye for editing 
  • You are experienced in writing and editing short- and long-form B2B content in accordance to business objectives
  • You are an excellent communicator and know how to  get buy-ins from others to accomplish your goals
  • You have good time management skills, including prioritizing and scheduling 
  • You are comfortable working in a fast-paced environment with a global remote team 

Bonus points if…

  • You have experience working in a SaaS company and a fast-growing startup 
  • You have experience writing/editing HR content 
  • You have massively scaled organic traffic and conversions at another company before 

Our values

Joining TestGorilla means you’re joining a group of people who are committed to a set of values that guide our behaviors and decisions day to day:
  • We encourage each other: We bring a positive attitude to work. We help each other when stuck. We challenge each other in constructive ways. We celebrate wins as a team.
  • We are bold: We’re bold in our ambition and dare to create new things. We know what we’re capable of and learn from our mistakes. 
  • We take full ownership of our work: We own the outcome of our work and do whatever is necessary to improve it--including soliciting feedback and asking for help when we get stuck.
  • We strive for excellence: We hold ourselves to high standards and work hard to increase our competencies.
  • We do the right thing: We’re straight shooters and take our work seriously. We treat each other, our customers, and our collaborators with respect and empathy. 
  • We respect our (work-style) differences: We all have different ways of living and working. We all find our own point of balance, respect our differences, and accommodate each other’s styles and preferences. 

Interested?

We don’t offer rainbow glitter unicorns or dog-friendly offices (we literally don’t have an office), but we do offer real people, solid core values, and a product meant to give everyone a fair, unbiased chance at their dream jobs.
Here at TestGorilla, we eat our own dog food. We use our assessment platform to make sure we make the best hiring decisions faster and bias-free. I took one too and I enjoyed it!
So if this role sounds like a good fit for you, I’d like you to take an assessment so we can get a better idea about whether you would fit the role. It’s also a great opportunity for you to get to know our product! Simply use the Apply button or click here.
If you’re hired, I’ll do everything I can to help you succeed at TestGorilla and throughout the rest of your career.
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