Marketing Manager (Inbound, Content)

My China Roots

Start: ASAP. Location: Remote, pref. in a China-Europe time zoneWho are we? 
My China Roots empowers Overseas Chinese to trace their ancestry and celebrate their multifaceted cultural identities. Our online platform allows users to search for ancestors in our database, build their family tree, and preserve it for generations to come. 
Spread out over Asia, Europe, and North America, we are expanding our passionate team to build the future of Chinese genealogy. See our work in action in the new Netflix documentary Found. Learn more about us from media like the Sinica Podcast, Nikkei Asia, or the South China Morning Post; and read why one of the most prestigious Silicon Valley tech startup accelerator programs invested in us
What will you do? 
  • Create Engaging Content – Pitch and produce a steady stream of human-centered, story-driven multimedia content that cuts through the noise.
  • Increase Acquisitions & Conversions – Design inbound funnels for user acquisition and conversion online. Iterate and optimize.
  • Champion Chinese heritage and genealogy – Empower users through educational and inspirational content centering on the diaspora experience. Lead with curiosity: Get people excited about tracing their roots!
What do we offer? 
  • Compensation – Salary ~10k-18k RMB/month & equity at fast-growing startup.
  • Ownership – The autonomy to do things the way you think best; full creative license.
  • A young and fun team – Creative & collaborative work with multicultural colleagues.
  • Timeless value – In the words of our customers, we actually change lives for the better, and for generations to come. 
  • Professional Growth – Take on an engaging challenge, and have access to the best mentors in the industry.
What are we looking for? 
  • Passion – You’re crazy about Chinese heritage and/or genealogy!
  • Personality – Entrepreneurial, self-managing, daring, and relentlessly proactive.
  • Strong Writing  – Skills adaptable to our brand voice with editorial experience.
  • Data-Driven – Track and communicate what is working, then do more of it.
  • Collaborator – Confident communicating across cultures & generations.
  • Experience – 2-5 years of experience in a marketing/writing role; deep familiarity with the North American Chinese Diaspora.
Bonus skills and experience: 
  • Leadership experience 
  • Chinese language proficiency 
  • Visual design skills
  • Video creation and editing skills
  • Social media management experience
  • Outbound marketing or business development experience
Interested candidates should send a CV and cover letter to 
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