Digital Growth Marketing Manager

Yumi Organics

Yumi Organics is a young business in Montréal, QC. We are a small, but fast growing startup! You'll be able to learn a lot and see a little bit of everything. That also means you'll have to be comfortable with all sorts of tasks. Be able to predict, and organize accordingly. We hope to hire a smart, organized, and positive individual to join our growing team, and to grow with us! 
Digital Growth Marketing Manager Job Responsibilities:
  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans,executes and oversees all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Plans, Implements and oversees digital marketing strategy 
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Opens up new digital growth platforms including tiktok, youtube and other growth channels
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Oversees all marketing details and partnerships 
  • Oversees and works with Social media team and digital agency partners
  • Organize and manage any traditional and social media appearances 
  • Integrates feedback from consumers into actionable tasks to improve service and sales
  • Develops approaches for Scaling and Automating the growth processes.
  • Develops, plans, and executes digital campaigns around calendar holidays, and proposes strategies to increase the lifetime value of clients 
  • Collaborates with Finance, Purchasing, Marketing and Creative departments to deliver E-commerce sales and objectives
Digital Marketing Manager Qualifications/Skills:
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Data driven and great analytical skills
  • Creating and maintaining client relationships
  • Coaching and subordinate involvement
  • Managing processes
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Able to develop budgets
  • Familiar with financial planning and strategy
  • Capacity to build and take initiative on growing the business
Education, Experience, and Licensing Requirements:
  • Bachelor’s or master’s degree in marketing or equivalent experience
  • 3+ years working experience in digital marketing, particularly within the E-Commerce industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience with Klaviyo or other email marketing flow setup
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Bonus points if you speak French!
The Fine Print:
  • Working hours: Eastern time zones preferred
  • Although this role is remote within Canada, if you reside in Montreal you have the option to work in our lovely office! We want to offer a flexible work option!
  • Compensation: $65,000 - $75,000 / year
  • Benefits and Perks include:
    • 2 Weeks PTO
    • Unlimited Sick Days
    • Free Yumi Breakfasts!
    • More perks to come!
ABOUT YUMI:
Created by a team of dieticians, we believe and strive in bringing to market new healthy food products and options to offer consumers wholesome dietary options. We are the first Overnight Oats company to launch into the Canadian retail market and have received a few awards in this space. We are looking for exceptional people looking to join Yumi on a great journey in helping people eat better and feel better. We empower and encourage our team to be part of our daily process, creative thinking and out of the box alternatives in achieving corporate and personal goals.
We’re committed to cultivating a diverse and inclusive workplace. We welcome people of all backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and a supportive place to work. We’d love to have you join us.
To Apply:
Please send us a resume with relevant experience and a cover letter telling us why you think you’d be interested in this position and what excites you about the company to hiring@yumi-organics.com
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