Director of Media Operations
Launch Potato
YOUR ROLE
This is a dynamic role where you will be a player-coach building, leading, mentoring a team supporting campaign operations: set up, tracking, delivery, and debugging. You need not just be an expert in our internal tracking systems, but quickly read through advertisers’ vendor documentation, find a solution, and clearly communicate the answer to the vendor/advertiser and internal teams. You will dig in to find problems while becoming a subject matter expert on all platforms, then teaching best practices to your team and cross-functionally. A large part of this role will be recruiting, hiring, and training an international team so the ideal candidate has had success doing this before.
SUCCESS LOOKS LIKE
- Creating a repeatable process for building, setting up and testing tracking urls across all campaigns
- Ensuring proper tracking and reporting for all inbound and outbound clicks with our advertising partners
- Reconciling reporting between our internal tracking platforms and external client platforms
- QA and setting up new creatives, offers, asking and answering questions to ensure everything is rendering as expected then teaching these best practices to the team you build
- Providing feedback and task work to account managers and sales while ensuring your team does the same
- Communicating directly with clients to ensure campaigns are set up seamlessly
- Conducting investigations when there is a campaign discrepancy or malfunction
- Reviewing platform documentation and internal product setup to find areas of improvement then taking next steps to close the gap
- Being responsible for analyzing server logs and making sure we are receiving the correct data
- Communicating with internal stakeholders on product improvements and process efficiencies to impact company output and revenue.
- Analyze ad hoc performance reports and make recommendations to the delivery and success of the campaign.
WHAT YOU NEED TO SUCCEED
- 8+ years of ad ops experience and expertise in digital advertising (required) and programmatic (nice to have) ecosystems
- 4+ years of experience building advertising/media operations teams
- Experience with Postback URL tracking required
- Proficient in setting up CPC, CPA, CPL, CPI, CPM, and Ping Post offer types
- Experience with Tune, CAKE, Appsflyer, Adjust or similar tracking platforms
- Proficiency in SQL, HTML, javascript, XML, and JSON are nice to have
- Comfortable reading and understanding technical documentation
- Experience using Looker, Tableau, Google Analytics or similar BI tools
- Experience with multi-event applications a plus
WHO ARE WE?
Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. Most recently, honored as an Inc. Best Place to Work & Inc. Fastest Growing Company for the second time, a winner of the SFBJ Best Place to Work Award, and Florida Trend Best Place to Work.
Launch Potato is South Florida's fastest-growing media company solving complex problems using smart marketing, excellent engineering, data science, and fun! Our portfolio of category-leading direct-to-consumer brands attracts millions of users.
While our headquarters is in vibrant downtown Delray Beach, Florida, we have a unique, international team distributed across several countries and are a pioneering advocate of remote work. Check out the perks here! From Day One, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Want to make your impact in a profitable, high-growth company? Apply now!
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