Demand Generation Manager
Harvest
About Harvest
Harvest is an industry-leading, independent software company that makes tools to help businesses run more smoothly. We believe that businesses only succeed by using their time intentionally. Our products support our customers through time tracking, reporting, and forecasting features.
Harvest started in 2006 as a team of three and has grown to today's current team of over 70 with Harvesters working from around the globe. We've worked as a remote team since the beginning and we continue to hire the right people for the job no matter where they call home.
We strive to create a workplace culture where everyone feels valued, included, and heard. One important aspect of this is continuing to create spaces for diverse life experiences and work histories. If you are a member of a group that is historically underrepresented and disadvantaged in tech, business, and society in general, we want to meet you and we encourage you to apply.
Why We're Hiring
As Demand Generation Manager, you will be responsible for generating new trials and leads for Harvest, owning strategy and execution for paid search, organic search, vertical partnerships, paid social, and more. You will find ways to optimize our current Marketing mix, as well as identifying and capitalizing on untapped channels. You'll also develop reporting that creates understanding around performance and uncovers new insights that improve the effectiveness of our Marketing.
What You'll Do
- Identify and capitalize on opportunities to improve effectiveness and efficiency within our current Marketing mix through optimization and increased investment.
- Seek out opportunities to expand our Marketing mix by testing new channels that drive growth.
- Prioritize Demand Generation programs for both short- and long-term impact.
- Develop a data-driven Demand Generation strategy that clearly illustrates how programs and investment will enable Harvest to reach demand targets.
- Manage the execution of your strategy with in-house and external agency teams, adapting to changes in performance and market conditions.
- Build and maintain reporting that uncovers insights and provides a rich understanding of current performance and causation.
- Actively manage budgets across campaigns to ensure optimal mix to drive our business outcomes. At all times we need to know where we can invest more budget and where we can pull back, should situations change.
Requirements
What You've Done
- 5+ years of search and performance marketing experience, preferably in SaaS Try/Buy and/or B2B technology
- Enterprise level experience: managing large scale performance marketing campaigns ($1M+ per year)
- You have exceptional written, verbal, and interpersonal communication skills across different audiences
- Excellent project management, interpersonal and organizational skills
- Strong analytical skills and experience working with dashboard tools like Tableau, Mode
- Highly motivated, resourceful problem solver with the ability to lead and interact effectively with cross-functional teams
- Strategic thinking
- Excellent project management, interpersonal and organizational skills
- Strong desire to learn new technologies and solutions
Benefits
At Harvest, our compensation consists of three main components:
- A competitive base pay: Every Harvester with the same role expectations receives the same base pay. And we aim to pay at the top of the market (informed by third-party data) for all roles.
- Individual and company performance bonus plans: We believe in rewarding performance, so all Harvesters are eligible to receive an individual and company performance bonus after working with Harvest for a period of time.
- Competitive benefits*: We offer a number of benefits, including:
- 15 days of vacation in your first year, plus company holidays and a week off for winter break. And you'll get an additional two days per year until you reach twenty days.
- 100% coverage of health insurance premiums across our medical, dental, and vision plan offerings for you, your spouse, and your dependents.
- A yearly budget for your professional learning and development goals.
- 401k plan with a 6% company match after three months with the company.
- 16 weeks of paid family leave to all new parents with the option to use it all at once or throughout the baby's first year as well as a virtual platform providing support across fertility, pregnancy, adoption, and through your first year of parenting.
- A charitable giving matching program to support your contributions to your favorite charitable organizations.
- And much more...
*Some of the benefits described are only available to U.S.-based Harvesters. Benefits information for non-U.S.-based Harvesters will be provided to individuals who interview for those roles.
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