Remote Content Marketing & SEO Lead
Redesign Health
Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AKST (UTC -9), HST (UTC -10)
Redesign Health is a proud Equal Opportunity Employer – we recruit, train, compensate and promote our team members based on qualifications. We know how important it is not only to include, but to actively seek out a diversity of opinions and voices.
We want to hear from you regardless of your race, religion, national origin, sex, gender identity, sexual orientation, disability, age, veteran status, or any other applicable legally protected characteristics.
Redesign Health is a company that powers innovation in healthcare. We develop technologies, tools, and insights that lower the barriers to change in healthcare, and provide a platform that enables founders and the broader healthcare ecosystem to build high-quality health solutions at scale. We have powered the launch of 28 companies to-date including Lively, Ever/Body, Calibrate, Vault Health, Springtide, HealthQuarters, Proper, Anomaly, Jasper, MedArrive, Intrinsic, UpLift, Kins, Keen, Overalls, and stealth ventures in health equity, kidney care, women’s health, complementary medicine, and many more. We’re on a mission to redesign health for everyone.
As our Content Marketing & SEO Lead, you’ll build foundational content marketing and SEO strategies for the new portfolio companies Redesign is launching, with the goal of increasing the company's customer acquisition, engagement, education, and retention goals. You’ll help our founders autonomously manage their SEO & content marketing programs from day 1 by providing the frameworks, toolkits, upfront training and partners they need to execute and build upon your foundational strategy at launch.
We’re looking for a motivated, creative, data-driven, and collaborative content marketer and SEO lead with demonstrated experience using content to grow brands from the ground up. The ideal candidate has a track record of developing stellar content that out-ranks competitors and educates, attracts, and converts customers into raving fans.
This is a career-defining opportunity for a content marketing and SEO lead who is excited by the opportunity to expand their skill set across multiple innovative companies, work collaboratively with incredible founding teams, and support our mission to bring the next generation of healthcare companies from idea to reality.
You will report to and work with the Director of Growth, Content & SEO, remotely.
What you'll do:
For Redesign Health Operating Companies:
- In collaboration with the Director of Growth, Content & SEO, develop foundational content marketing and SEO strategies as part of the Growth team’s go-to-market plans for new, launch-stage portfolio companies.
- Develop templatized SEO & Content Marketing toolkits, playbooks, and preferred partner relationships for B2B, B2B2C and B2C operating companies, to equip company founders with the best practices and partner resources they need to execute great SEO & Content Marketing programs.
- Train portfolio companies’ founding Heads of Marketing on how to effectively manage their content marketing and SEO programs and agency partners, so that they have the tools to autonomously manage and grow their program from day 1.
- Learn from one portfolio company launch to the next, and document, apply, and share best practices and case studies across the organization and portfolio.
For Redesign Health:
- In partnership with the Director of Growth, Content & SEO and our Brand & Communications team, develop an SEO strategy to drive awareness, traffic and activation among Redesign’s diverse audiences: Talent, Partners, Employees, and Investors.
- Execute this SEO strategy by conducting keyword research, contributing ideas and topics to content strategy and calendar, creating SEO-driven content briefs, outlining technical SEO briefs, and managing writers or agencies to produce SEO-optimized content and secure high-quality backlinks.
- Evaluate and report on SEO program performance, and execute optimization opportunities that will drive additional traffic, acquisition, and engagement metrics for each key audience.
What you'll need:
- Background
- At least 4 - 7 years of experience in developing, implementing, and optimizing content marketing and SEO strategies for B2B and/or B2B2C companies
- Experience with and/or understanding of other marketing channels and how content marketing and SEO contribute to broader marketing success
- Experience managing SEO and content marketing agencies
- Knowledge and experience across marketing and SEO tools such as Google Analytics, Google Search Console, Semrush, Ahrefs, Moz, or similar tools
- Knowledge of HTML, CSS, and JavaScript
- Strong project management skills
- Skills
- Drives Results: Has a strong bottom-line orientation. Persists in accomplishing objectives despite obstacles and setbacks. Has a track record of exceeding goals successfully. Pushes self and helps others achieve results. Consistently achieving results, even under tough circumstances.
- Communicates Effectively: Is effective in a variety of communication settings: one-on-one, small and large groups, or among diverse styles and position levels. Attentively listens to others. Adjusts to fit the audience and the message. Provides timely and helpful information to others across the organization. Encourages the open expression of diverse ideas and opinions. Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Customer Focused: Gains insight into customer needs. Identifies opportunities that benefit the customer. Builds and delivers solutions that meet customer expectations. Establishes and maintains effective customer relationships. Builds strong customer relationships and delivering customer-centric solutions.
- Action Oriented: Readily takes action on challenges, without unnecessary planning. Identifies and seizes new opportunities. Displays a can-do attitude in good and bad times. Steps up to handle tough issues. Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm.
You will work out of one of the following locations:
- Remote: Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
What Redesign is all about
Redesign’s mission is to elevate healthcare companies that empower people to live their healthiest lives. To give a sense of what our team is all about, these are the values that guide our work:
- Redesign healthcare - We bring positive change to patients’ lives
- Own the outcome - We do the work to get the job done
- Be trusted partners - We strive to be the teammates and co-founders of choice
- Champion diverse perspectives - We work to unlock our joint potential
- Practice kindness - We aim to build bridges, not walls
- Learn continuously - We focus on constantly growing as individuals and as a team
Why work with us?
We care deeply about your well-being. And we’ve tailored our unique benefits around your wellness. Check out our full range of benefits here, and a few of our highlighted benefits below:
- Benefits for your physical wellness:
- Full medical, dental, and vision coverage with no monthly contribution for you and your dependents (for all of our plans!)
- Quarterly in-home house cleaning
- $50 a month wellness stipend
- Benefits for your financial wellness:
- 401K match
- Student loan repayment contribution
- Tax preparation services
- Benefits for your mental wellness:
- Unlimited PTO
- An annual 2-week company-wide winter break
- 2 months sabbatical after 4 years
- Reimbursements to Spotify & Headspace
- Benefits for the wellness of parents:
- 16 week full paid parental leave
- Maven Clinic access with $10k lifetime contributions to fertility & adoption services
- Diaper subscription service & summer camp reimbursement program
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