Remote Certified AdWords Manager [PPC / Paid Search Manager]
DP Marketing.Services is seeking a full-time, experienced Pay Per Click Specialist to join a dynamic paid search team.As a DP Marketing.Services PPC Specialist, you will drive traffic and ROI via paid client acquisition tactics for our clients. The candidate will regularly optimize paid search efforts to help achieve department and company goals. This position will be responsible for keyword research planning, campaign/bid management, copywriting, landing page optimization, and ROI tracking plus analysis.Responsibilities Include:✅ Execute and improve all paid search tactics through hands-on day to day optimizations across paid channels (Google and Bing)✅ Strategize with PPC team✅ Perform ongoing keyword expansion including identification and implementation of keyword opportunities✅ Increase CTR with compelling ad copy enhancements and creation✅ Optimize landing pages for maximum conversions and implement re-marketing strategies✅ Management of ad expenditures with daily reporting, performance analysis, and bid optimization techniques✅ Collect and analyze data to identify trends and insights to achieve maximum ROI in paid search campaigns✅ Keep up-to-date with PPC best practices, keyword research tools, and industry plus competitor research✅ Providing detailed reports of progressRequirements:✅ Bachelor's degree in Advertising, Marketing, Communications, Business, or related fields✅ Google Analytics and Google Adwords Certified✅ Facebook certification a plus✅ Must have at least two years of experience in digital marketing and PPC.✅ Excellent understanding of contemporary digital marketing principles, strategies, and best practices✅ Synergized understanding of other forms of digital marketing, including content marketing, SEO, conversion optimization, landing page optimization, paid marketing, re-targeting, etc.✅ Proven experience managing PPC campaigns across Google and Bing.✅ Solid understanding of performance marketing, conversion, and online customer acquisition✅ In-depth experience with website analytics tools Including Google Analytics, Optmyzer, etc.✅ Strong english & communication skills a must.About Us:What does your day look like?✅ Closely monitoring campaign metrics to ensure the best performance. CPAs, CTR, Impression Shares, Conversions.✅ Analyzing campaigns to see how they are performing, and make adjustments based on data to improve results.✅ Auditing accounts in search of potential improvements.✅ Communicating with team members to ensure results and expectations are being met.✅ Crafting unique and engaging ad copy.✅ Effective keyword research and planning.✅ Overall campaign adjustments and optimization.To Apply:Please send a cover letter, your résumé, and a video of YOU explaining your skills, and why you'd be a great fit for the team. Candidates who do not provide all three things will not be considered.