Remote Marketing Strategist
Ombu Labs
Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AKST (UTC -9), HST (UTC -10), AST (UTC -4), NST (UTC -3:30)
- Contractor, 10-20 hours/week, Remote
- Able to work during the hours of 9-5 EST
As our Marketing Strategist, you’ll help us communicate, inspire, respond to, and connect with potential clients and talent. We’d like to reach more people who are drawn to our company’s purpose, and you’ll be a big part of that. You Have Experience in the Following:
- Proven work experience as a Marketing Assistant, Marketing Lead, Marketing Analyst or relevant role in the consulting services industry (at least 2 years)
- Demonstrable communication and presentation skills
- Well-versed in content and social media marketing, paid ad campaigns and copywriting
- Proven ability to juggle multiple marketing projects at a time, while maintaining sharp attention to detail
- Excellent listening, communication, and presentation abilities
- Being results-driven and passionate about marketing, metrics, and communication
- Good understanding of marketing performance metrics
- Helping us be more systematic and organized in our social media presence by communicating our message, values, and purpose effectively
- Connecting the dots: we currently have an exciting list of marketing opportunities, but we’re missing the connector
About You
- You can step into the digital presence and social platforms we’ve created and bring your own ideas and experience
- You can help us communicate more effectively on our social platforms
- You're enthusiastic and willing to learn on the job - you don't need tons of experience specific to our industry, you can leverage your existing knowledge and experience to learn the intricacies of a new market
- You are a generalist who can help us strategize and then handle the execution of marketing initiatives, leveraging your own execution experience and working in tandem with subcontractors on specific projects and areas
- Excellent communication skills, including strong copywriting skills.
- Highly organized, detail-oriented, effective, and efficient
- Computer whizz (experience with Slack, Canva, Google Analytics, AdWords, and/or Twitter / LinkedIn / Reddit ads is a plus)
- You have a keen eye for opportunities we might be missing and a desire for systemizing and optimizing marketing
- You’re a problem solver and think ahead to adapt your approach as challenges arise and still hit the mark
- You love a challenge and are resourceful when it comes to figuring things out
- You love operating in a fast-moving environment and adhere to deadlines while producing high-quality work each and every time
- Passion for working with others (being collaborative) and helping our team members grow and learn
- You're comfortable being the one domain expert on a team and leading strategy while directly executing on initiatives with support from other business areas
- You can grow brand awareness to improve conversion rates for both the sales and talent pipelines
- You can help us research and understand new markets and find our voice in new service offerings.
- You can handle direct and constructive feedback
- A quiet home work environment, including high-speed internet
Does any of these sound like you? You might be who we are looking for!Some of Your Tasks:
- Social Media Strategy and Support
- Help optimize our social media efforts and channels by finding new ways to engage and opportunities for improvement of existing initiatives
- Posting to social channels, including Instagram Feed, Instagram Stories, Linkedin business page and products, Reddit, and Twitter
- Scheduling posts and selecting images to go with them
- Co-creating social media content in company style and voice
- Answering DMs on social media (Instagram, Reddit, and LinkedIn)
- Actively engaging with the community on all social media platforms
- All social platforms and marketing inquiries are held and nurtured, without the CEO’s or Integrator’s input.
- Email Marketing Support
- Drafting and creating marketing emails and newsletters
- Scheduling and sending email marketing communications
- Writing, editing, and setting up email automation sequences, using templates supplied
- Traffic and Funnels Support
- Building landing pages, email marketing funnels, and other marketing assets in accordance with our specific strategies
- Creating assets for Linkedin, Reddit, AdWords, and Instagram ads, reporting on ad campaigns
- Working with our external AdWords consultant to execute on our paid advertising strategy
- Further Content Marketing Support
- Writing and publishing blog posts
- Editing videos and adding captions
- Coordinating our content calendar
- Reporting on Key Metrics and Industry Trends
- Including social channel follows/likes/shares, newsletter open rates, conversion metrics of newsletters, tracking customer journey/conversions
- Researching and understanding our unique position in the market
- Seeking out information about our target market by reading what’s current in the industry
- Proactively studying online marketing strategies and keeping up with the shifts in our space
- Supporting other team members where necessary
- Develop and record new processes and keep them organized in one central location
- Reviewing existing processes and SOPs and updating where necessary
- Make suggestions, then work with the team to implement corrections to gaps in the marketing department
- Supporting the CEO in all marketing requests
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