Content Marketing Manager
Chili Piper
The content marketing manager will spearhead the development and implementation of Chili Piper’s content strategy. This includes building a content calendar, creating a writing process and delivery strategy, managing writers, contributing to social media posts, and ultimately, crafting interesting and well-researched content that drives traffic and engages site visitors.
Key Responsibilities
- Develop Chili Piper’s brand strategy to deeply resonate among our target market and collaborate with key stakeholders to drive customer acquisition initiatives through brand storytelling
- Work with our design team to effectively articulate Chili Piper’s brand identity and position through color, art style, iconography, and design across digital and print media
- Ensure consistent brand style and messaging across all online and offline external communication channels
- Create a content strategy involving team members across the company to attract new customers, empower existing customers, position our team as experts in their field, and position the company as a leader in the marketing and sales space
- Write and edit corporate messaging and customer-facing copy, including, blogs, infographics, etc. that clearly communicate Chili Piper’s brand identity, voice and positioning for digital and print
- Manage workflows and editorial calendars for internal and external resources -- define project requirements, schedules and budgets
- Serve as brand consultant to build and manage relationships with key marketing and technologist stakeholders and SMEs
- Lead engagements with research agencies on brand, customers, technology and industry trends
- Manage content vendors and contractors
- Continually develop Chili Piper’s brand and thought leadership through a comprehensive content strategy spanning blog posts, webinars, videos etc.
- Help inspire team members across all departments to publish thought leadership content on the blog regularly and help promote and distribute it
- Regularly find speaking and interview opportunities (podcasts & webinars) for yourself and other members of the team
- Regularly post on company social media profiles and interact with people who engage with our content
- Create Buzz with PR
- Create and foster relationships with customer advocates, journalists, bloggers, and influencers in the B2B marketing and sales space
- Manage and execute press releases for major company milestones and for general brand awareness among our industry and the VC community
- Measure and Optimize Content Performance
- Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy
- Edit content produced by your team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing
- Continuously measure and improve content performance; create reports leveraging Google Analytics, Marketing Automation, and social media analytics tools
- Build and maintain editorial calendar and written guidelines
- Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
- Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent message
- Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
- Management of all creative resources including designers, writers, and other agency personnel
Qualifications
Required Skills
- 5+ years experience in content marketing and communication leadership, ideally in B2B SaaS
- Demonstrated success in building, positioning, and cultivating a strong brand
- Demonstrated effective and persuasive oral and written communication experience
- BA/BS Degree in marketing, communications, journalism or a related field
- Experience working with cross functional teams to support a joint outcome
- Motivated, driven, scrappy, and enjoys a fast paced startup environment
- Strong knowledge of content marketing strategy, content syndication and distribution channels
- Project management skills and understanding how to manage content with a focus on the delivery of results in the form of traffic, leads and sales
- Experience with web content management systems
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