Demand Generation Specialist
display.io
Summary:
This is a great opportunity for an experienced demand generation expert who values the freedom and flexibility of working from anywhere to build and own a new marketing automation cycle for a killer new advertising product.
What we do:
Display.io uses technology to create better advertising experiences for mobile apps.
Our app publisher partners like tumblr invest huge amounts of time and resources building a user experience that delights their audiences. But when they turn to advertising to generate revenue they are forced to trade-off this hard earned user experience for ads that are obstructive and interruptive.
We don’t think this trade-off is necessary and we’ve just launched a product that proves it.
What we need:
We need you to develop and execute an effective Account Based Marketing strategy through Hubspot for our newest product that turns prospects into MQL’s, SQL’s and ultimately new customers.
- Build automated workflows and sequencing
- Launch marketing campaigns through email & paid channels (Linkedin, Google, FB)
- Optimize landing pages, ad creative, copy and ad campaigns to drive down CPA costs
- Create new content ideas that evangelize our product
- Evaluate, recommend, and test new marketing channels
- Meet Sales Qualified Lead targets
The experience you’ll need
- 6+ years experience in B2B demand generation
- Expert in using marketing automation software platforms (We use Hubspot) to build successful ABM campaigns
- Experience in paid media and ad optimization
- Expert at applying insights from marketing analytics systems (Google Analytics, Hotjar etc) to optimize marketing automation campaigns
- Demonstrated ability to generate valuable content ideas that evangelize our product and lead to successful marketing cycles
- Expert communicator both written and verbal
- Track record of success in building and operating marketing automation campaigns
Bonus:
- Hubspot certified expert
- Ability to write HTML, CSS
The Perks:
- Work from anywhere
- Membership to a shared office space available
- Unlimited Vacation
- Generous Health Insurance
- Laptop, software and work furniture
Similar Jobs
