Content Strategist (Content Marketing & Social Media Manager)
Hibiscus Moon
Are you an experienced B2C content marketer who loves to come up with creative strategies to grow online channels?
Do you want to join a team of heart centric A-Players who are working on growing a leading online academy within the crystal and healing community? If you are a creative digital content creator, detail orientated, self-motivated, insanely efficient, and are ready to roll up your sleeves to get the job done, this may be the best day of your life.
Hibiscus Moon is looking for an experienced and strategic part-time remote content marketer with social media expertise. The perfect candidate will be dynamic, results-driven, and have the ability to think strategically while working hands-on to execute.
The Content Strategist is responsible for the oversight of content development and production, proposing the content strategy based on our business goals and then managing the creation and execution of the content to support that strategy. The ideal candidate will be knowledgeable across various digital platforms and have solid writing, editing, and proofreading skills. It's important that this individual has the ability to consider the company's business goals, customer needs, and SEO requirements when generating and executing content plans.
This position will be responsible for positioning and promoting content so that it reaches the widest audience and converts those people from prospects to subscribers to customers. Strong social media experience is required as this position will lead the strategic direction and end-to-end execution of content across our platforms. This position also requires design sensibility to envision how content will be presented or distributed across various platforms and formats while still aligning with our brand guidelines.
We are looking for someone to join our team on a project basis with the potential to turn into an ongoing, long-term relationship. This position has the opportunity to develop into leading our Marketing Team. As such, we are looking for a candidate who will be able to understand and implement the overarching objective of Hibiscus Moon’s business strategy and develop, communicate, and execute the content marketing strategy.
Hibiscus Moon is on a mission to instill confidence in the crystal community by teaching the science behind how and why crystals work. We have students in 48 countries with over 2000 graduates from our online academy. With a robust curriculum and programs that dive deep into the science behind the healing powers of crystals, we support and engage with our large community across various market channels, continually growing to provide an inclusive, fun, and knowledgeable platform.
What You’ll Be Doing:
- Design, implement and manage the content growth strategy
- Oversee and approve content marketing material, from website pages to social media to digital products, ensuring consistency with brand guidelines and voice
- Write magnetic headlines, selecting old blog posts, various content to creatively repurpose, update and republish in multiple ways including creating NEW content, reimagining old content in new formats for use as new blog posts and newsletter content
- Attend weekly leadership meetings
Specifically, in the first 30-days, you’ll:
- Work closely with the Content Manager on blog and newsletter strategy, coming at it from a big-picture perspective and providing final approvals on content before publishing/distribution
- Manage end-to-end social media efforts (content, scheduling, posting, copywriting, etc), with a particular focus on Instagram, including soliciting relationships and initiating discussion using effective growth strategies
- Maintain SOPs related to content marketing and social media
- Review content metrics monthly and advise on strategy and improvements
In the first 60-days, you’ll:
- Manage blog content and ensure that all content is up-to-date and functional
- Audit website in order to fix any broken, old, and neglected blog posts
- Review and edit success stories and testimonials in line with promotional calendar for use within newsletter, across social media, and on sales pages
- Create content calendars that are strategic and organized, taking our promotions, launches, relevant world events & dates (Full Moon, Crystal Healer Day, National Crystal Month, etc.) , and Hibiscus Moon’s personal and professional life into account to present our community with the most engaging content
- Come up with ideas for content upgrades to entice new newsletter subscribers
In the first 90-days, you’ll:
- Oversee and manage the strategy and execution of the bi-weekly newsletter
- Provide final sign-off on content, ensuring readability by identifying and correcting mistakes in grammar, punctuation, and spelling, proper links working, etc.
- Instagram Community Management - owning community engagement, helping Hibiscus Moon respond to 75% of comments, DM's who voice feedback, questions, or complaints, monitoring comments, answering questions, elevating any concerns or emerging themes to proper channels
- Have solid understanding of HMCA products, processes, and systems and be able to comfortably engage with and assist followers with questions
- Keep a pulse on leading industry content trends, evaluating competitor and industry leaders’ content to identify applicable strategies to HMCA
- Manage Content/Marketing Team and lead weekly department meetings
- Support team through regular communication to ensure project understanding and alignment of purpose and goals
- Ensure team has the resources and knowledge they need in order to succeed in their roles
- Identify issues with processes, policies, teamwork, technology, and personnel, and work with the Director of Operations to execute solutions that result in market growth
Who You’ll Be Working With:
- You will report to and support our Director of Operations in the execution of business goals and projects as they pertain to content marketing
- Work with PMA to task out and manage the progress of projects
- You will work closely with the Marketing Team, consisting of designers, content creators, and automated email marketing specialists, with the goal of eventually leading the team
What We Expect From You:
- Leverages knowledge and proactively stays up to date on industry best and most effective practices to implement effective content strategies that results in consistent growth across all channels
- Strategizes and executes planned content on social to grow followers and increase engagement
- Creates, edits, and manages content that is consistent with Hibiscus Moon’s voice, brand, style, and tone
- Stay appraised with competitors and similar industry leaders to what is working for similar leading brands and identifying how you can apply it to our company
- Provide final sign-off on content, ensuring readability by identifying and correcting mistakes in grammar, punctuation, and spelling, proper links working, etc.
- Identifies successful previously published content and mapping out new ways to repurpose/update the content
- Optimizes content for SEO
- Monitores metrics/KPIs, delivering regular reports and suggestions on how to improve content distribution and social media efforts
- Ensures cohesiveness and alignment with brand foundations across all customer-facing channels
- Actions are always outcome-focused, proactively taking initiative and making things happen
We’d Love You To Apply If You Are/Have:
- 2+ years consumer content marketing experience (preferably for an online business), including at least 2 years social media experience
- At least 1 full year experience working in some capacity with online businesses/virtual teams and are comfortable working from home on your own
- Proven experience using social media channels, specifically looking for strategic Instagram Stories and Instagram Reels experience, to distribute and amplify content and drive website traffic and newsletter subscribers
- Experience within similar industries strongly preferred
- Strong understanding of our audience and of which type of content works best across all digital platforms
- Self-motivated with strong leadership skills and contagious creativity and enthusiasm
- Outstanding communication, computer, and interpersonal skills
- Highly efficient and easily adaptable; able to work quickly and accurately on a variety of tasks and changing work priorities and is able to troubleshoot and solve problems on your own
- Excellent time management skills
- Highly intelligent with a very sharp memory, and able to hold a great deal of information
- Paying attention: Please be sure to include ‘CM777’ in the subject of your email.
- Up-to-date with the latest trends and best practices in online content marketing and social media
- Staying appraised with competitors and similar industry leaders to what is working for similar leading brands and identifying how you can apply it to our company
- You love engaging with people and building a supportive community
- Flexible (and comfortable) in a fast-paced small biz virtual work environment
- Availability to work 45 hours/month with flexibility to work more when needed
- English as your first language and live and work from either US or Canada
- Have a strong internet connection and a reliable computer
- A believer in the pursuit of excellence. Not just crossing things off your list, but rising to the occasion and figuring out how to make something great
This position has high expectations. But if you’re the person we're looking for, you’re the type who gets motivated by high expectations.
The Details:
Application deadline: September 10, 2020
- We’ll be reviewing applications as they come in so encourage you to apply early
This is an independent contractor role starting on a project basis but with the view to create a long-term working relationship (based on performance & fit) and interest in having the potential to increase hours as business needs grow.
You’ll need to be regularly available across 4-5 days a week with a total of 45 hours per month and the flexibility to work additional hours during peak times of the year. Actual working hours are flexible and you can set your own schedule (so long as you deliver on your commitments).
We are aiming for a start date as soon as possible.
Why Work With Us?
- Work with authentic, caring, and supportive people that are results-driven
- Flexible hours and no dress code - work from wherever you want!
- Be part of a successful company that values both business and people
- Be part of a business that helps people use the subtle energies of the universe to manifest the life of their dreams
Ready To Apply?
- Email your resume and a video (3-minutes max) to jobs@hibiscusmoon.com
- Answer the following questions in your video:
- What has been your greatest success as a Content Marketing Manager?
- Describe a social media campaign you strategized and implemented and explain what made it successful.
- How do you decide what kind of content to write or display on the website?
- How do you determine the style or tone of a piece of content?
- How does website content influence the company as a whole?
- In the body of the email:
- Include your hourly rate
- Advise if you’re comfortable working with a business that is entirely focused on crystal healing
- Confirm your ability to attend a regularly scheduled weekly 90-minute meeting on Mondays at 10a EST without fail
- Reference the specific code in the subject of your email
Please note: we will not be reviewing/considering incomplete applications or applications that are submitted in any other form than via this direct email.
Due to the high volume of applications, we will not be able to respond individually to all applicants – only to those who are short-listed. We appreciate your interest and look forward to reviewing your application!
Good luck!
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