Marketing & Product Coordinator

Role Expectations:

Role reports to the Director of Marketing
Traffic campaigns to all our mobile app ad networks and DSPs
Conceptualize, Develop, and Execute user acquisition campaigns across FB, Google, DSPs, networks, and other paid channels for mobile apps
Research and Evaluate new user acquisition channels
Evaluate current channel performance and recommend long-term strategies
Overhaul existing ads systems and execute new ad campaigns
Use insights from marketing data, user data, and competitor analysis to propose product improvements that will help the company reach OKRs including retention, LTV, & CPI goals
Monitor, Tweak and Cultivate new audiences for targeting
Generate progress reports, projections, and recommended improvements
Build weekly reports by country
Manage partnerships with external agencies and vendors
Work with creative agencies and contractors to build new video and banner ads
Demonstrate the ability to effectively manage and optimize acquisition budgets
Create new store descriptions for international markets for ASO purposes

Preferred Qualifications:

Minimum 2+ years working in mobile app User Acquisition or Display ad trafficking
Entry-level photo and video editing skills
Experience building new creatives with Fiverr, Billo, and external platforms/agencies a plus
Data-oriented and pays close attention to detail
Technical background a plus
Fluency in Spanish, Portuguese, or German a plus, but not required
Experience with:
Android and IOS campaigns
Running mobile app user acquisition campaigns in International markets
MMPs such as Kochava, Appsflyer, Adjust, Singular, etc.
DSPs and ad networks
Facebook App Install Ads
Google Universal App Campaign

Benefits:

Participation in the Company's Equity & Token Plan
Work with highly curated high caliber people
Celebrate Employee personal milestones
Remote Team Building Activities Every 6-8 weeks
Virtual Happy Hours & Team Events
Bonus.ly - We use Bonus.ly as a way to recognize and reward employees for their hard work + commitment
Bi-Weekly Virtual Yoga + Meditation Classes
We follow the “12 pm to 1 pm CST Break” - no meetings during this time to encourage team members to take a break in their workday!

Remote Director of Marketing