Email Marketing Specialist
Future Holidays
We are looking for an Email Marketing Specialist for our team to help execute marketing strategy, create customer segments, coordinate and send email campaigns & automations, conduct A/B testing and analyze performance.
Roles & Responsibilities
- You’ll be working with a select group of clients leading and owning their email strategy and execution
- Team communication via weekly calls and daily email correspondence
- Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as the A/B testing, measurement and reporting
- Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
- Collaborate with the Creative team to determine to ensure brand guidelines are followed in emails
- Report and provide recommendations on the email program performance monthly
- Track campaign effectiveness and optimize results
- Project management to ensure no deadlines are missed and nothing falls through the cracks
- Writing copy and campaign briefs for our design team to translate client vision into revenue-generating campaigns
- Building new emails and triggers in Klaviyo
- Analyzing client data to make recommendations for growth and report results back to clients
- Creating monthly reports summarizing accomplishments & recommendations
Required Skills & Experience
- 2+ years experience email marketing for high volume ecommerce/online retail brands
- 1 year experience with Klaviyo
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
- Ability manage multiple projects and deadlines
- Have excellent verbal and written communication skills
- Are comfortable in a deadline-driven environment
- Enjoy finding new opportunities to improve workflows and processes
- Are detail-oriented with excellent organizational and time management skills
- Thrive and self-manage effectively in a remote work environment
- Have a communication style that’s fun and approachable
- Experience with Slack, Trello & Google Docs
- As this is a client-facing role, some availability during PST business hours is required
You’ll get bonus points if you…
- Have experience with direct response copywriting for ecommerce, including emails, product descriptions, Facebook ads, social media, etc. (please share writing samples)
- Have experience with SMS and push notification channels
- Have experience with Privy & Optimonk
- Have experience with Shopify
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