Email Marketing Specialist
Nathan James
Email Marketing Specialist
Nathan James is looking for an Email Specialist to manage, optimize, and grow our DTC email and text marketing initiatives in support of our mission. The Email Specialist will report to the Head of DTC Sales and this person will be responsible for creating, analyzing, and optimizing outgoing customer emails, sms/mms messages, and campaigns that feed into that channel. This person will be running the email marketing channel and will be a key contributor in helping us achieve 4x growth over the next 4 years - crossing $200M in annual sales.
People-first company, design-first home.
We are a design-first, home furnishing company focusing on the habits of urban dwellers and first time home buyers. We pride ourselves on the best in class customer happiness, providing the highest possible quality products that are affordable for the majority and assembly that isn't dreadful.
Because we are a people-first company, we understood the importance of being fully distributed from the beginning. We strive to reduce friction at work while preserving the human experience. Taking this approach helps our teammates avoid compromising who they are or their values in pursuit of a career.
ABOUT THE ROLE:
This role comes at a very exciting time for Nathan James. We’re only in our fourth year of business and we’ll be surpassing $50M in sales - entirely wholesale through four eCommerce retailers. Now, we are making significant investments to drive rapid growth in the DTC channel and the Email Specialist will be responsible for driving customer acquisition, retention and growth strategies for the DTC channel.
The primary responsibilities are:
- Lead and execute on all email marketing and text message campaigns to bring value to our current and prospective customers via sales promotions, product launches, and value added content campaigns.
- Plan, implement, manage, monitor and report on A/B, multivariate, and segmentation tests for email and text campaigns.
- Lead and execute on-site zero-party data capture campaigns.
- Optimize data tracking strategies for the email channel.
- Collaborate with the Head of DTC Sales to optimize on-site landing pages.
- Collaborate with Performance Marketing Manager and Brand team on paid or organic off-site zero-party data capture campaigns.
- Define and communicate creative requirements to Brand for email-based assets.
This role will help us by:
- Communicating with current and prospective customers directly via our email and text channel is one of the most profitable ways to grow our sales and reach.
- Creating a robust direct communication foundation to convert and retain customers will allow us to better utilize our overall marketing budget for acquisition efforts.
- The channel provides us with business insights that need to be analyzed to provide direction for the channel itself and other divisions like Brand and Product.
We have achieved remarkable growth in our four short years, and we’ve done it with minimal attention paid to our own website sales. Now that our products are in over 450,000 homes we have decided this is the time to start investing in our own direct channel and the Email Specialist is a critical part of that.
ABOUT US:
We understand, now more than ever, that time is finite. That’s why with everything we work toward, we try to solve for happiness. Happiness means a lot of different things to different people, so we put in the work that goes into building an inclusive and supportive place for you to do the best work of your career. Our values and our benefits are designed to support a healthy relationship with your work. Our operating values provide the framework we use in building a happy and resilient organization.We also understand working for Nathan James isn’t the main function of your life, and we don’t expect that! We’ve found that a team member who will be happy and fulfilled as a remote team member at Nathan James is someone who values their personal life and identity outside of work. That’s why we don’t create mandatory team hangouts or events. We focus on how to improve collaboration, not forcing engagement.We collaborate best when we listen and learn from each other. We become stronger when we advocate new perspectives and viewpoints. This gives us all the chance to amplify our voices to achieve our goals. We focus on what we’re solving for, so we don’t create barriers or expectations that distract us from our mission. We also don’t set unreasonable working hours, deadlines, or goals. We create with calm, “slow is smooth and smooth is fast”.
When you join the Nathan James team, you can expect a thorough, but mindful onboarding process with ramp-up time to learn. You can expect to give and provide direct feedback. You can expect minimal meetings. You can expect to work with smart and good people. You can expect to be counted on. Most importantly, you can expect to do the best work of your career here.
ABOUT YOU:
We’re looking for someone who is already an expert in designing, implementing, optimizing and scaling email and text messaging campaigns. You know the ins and outs of Email Service Providers and are an expert in audience segmentation for sales, content, and data acquisition campaigns because you’ve done it for years with a DTC digitally native, eCommerce brand.
You have a creative mindset that can craft brand messaging and copy that aligns with the Nathan James brand and resonates with our audiences. You also have an analytical mindset that balances the creative side allowing the key performance metrics to drive ongoing strategy.
You are organized, detail-oriented, and can communicate effectively within and across company departments for efficient collaboration. Your written skills are a core strength.
You are proactive in your process and learn quickly, leveraging both software and documentation. You innately work on self improvement.
You may have a degree or you might not, that’s not what we’re looking for. We care about what you can do and how you do it.
On a granular level we’re looking for:
- 2+ years of hands-on email marketing campaigns
- 1+ years of hands-on sms/mms marketing campaigns
- 2+ years analytics experience
- 2+ years experience with Shopify+ stores
- 2+ years experience with Klaviyo ESP
For this role we do require that your normal workday has at least 4 hours overlap with the California (PST) workday (currently UTC-8) without impinging on your personal/family life. Our salaries are competitive for similar roles based in the country you will be working from.
This is a remote role, since we are a remote company. With the freedom and flexibility of a remote role comes the luxury to work in whichever manner helps you perform your best! However, this ideal is best coupled with an individual who has a keen ability to self-regulate and self-manage. Our team works from home offices, co-working spaces, and coffee shops. You’ll find us in places that foster effective writing, self-discipline, and comfort with open communication.
If everything you’ve read so far is exciting you in a very natural and not forced way, then you are the type of person to be a key contributor to innovation and scaling a business like Nathan James!
BENEFITS & PERKS:
Our benefits aim to support a life well lived, both at and away from work.
With these benefits, we want and expect you to take vacations, spend time with your family, be conscious of your wellness, invest in broadening your education, and strengthen your personal happiness.
HOW TO APPLY:
Please submit an application here that speaks directly to this position. There are no right answers or cookie-cutter expectations. A cover letter is not required, but those that clearly demonstrate how Nathan James would be a great fit for you and how you would be a great fit for us, will be given full attention and are highly appreciated.
We expect to take two weeks to review all applications. You’ll hear from us about advancement to a work sample review. You’ll get a chance to see the types of challenges you would be solving in this role. Then on to an interview. Our interviews are all remote by video chat, with your future colleagues, on your schedule.
We aim to make an offer and have this person start by April 2022.
We appreciate your consideration in having Nathan James be part of your career.
Our open conversation starts with this post. We look forward to hearing from you.Check us out on LinkedIn here!
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