Growth Marketer
Forem
About the company:
DEV is the first social network built with Forem, where software developers of all backgrounds and experience levels could connect and share knowledge. It was founded on the idea that the software developer ecosystem needed a true community platform that extended beyond code collaboration tools and troubleshooting forums.
Forem, the open-source software that powers DEV, is a platform established on trust and transparency that does not track users, centralize control, or otherwise hoard user data. As an open-source platform, every line of code is auditable by the community itself. Each community controls its own data, domain, and develops its own brand, with no central authority or internet overlords.
There are currently two offerings:
- Forem Self-Host: free, self-hosted application, support from the community
- Forem Cloud: for enterprise teams, paid hosted application with priority support and professional resources for managing and scaling their community.
Forem has built a decentralized alternative to Facebook Groups, Reddit, etc. They are leading the wave of inclusive social networks by bringing open source to the masses and solving the problems of centralization and consolidation in social media.
What we've been up to:
Forem is backed by Mayfield, a leading firm in the Bay Area, who most recently led an $11.5M round in the company. The team is ~40 people (~25 in Engineering), and is fully distributed around the globe. The team has been fully distributed since 2019.
- DEV is the fastest-growing community for software developers with over 650K registered users, 7M unique monthly visitors, and serving more traffic each month than HackerNews.
- Forem has over 590 contributors and 17k+ GitHub stars.
- DEV: Authentic Founders with a Bold Mission and the Power of Open Source Can Build Industry Defining Companies (Mayfield)
- DEV Raises $11.5M to Be The Premiere Online Community for Software Developers of Every Skill Level (AlleyWatch)
- Blog Post: The Future of DEV
- Blog Post: Introducing Forem Self-Host
Why Join us:
- Massive Market: Social networking and online community continues to be one of the biggest possible markets. Forem has the potential to be an Internet scale business.
- Demonstrated Traction: The Forem community, DEV, has ~700,000 registered developers and reaches more people each month than Hacker News.
- Platform Business Model: Just as Shopify allows anyone to set up their own modern online store, Forem allows anyone to stand up their own independent social network. Forem aligns their business aspirations with the success of their community leaders.
- Creator Driven: Forem allows creators to build more deep and meaningful connections to their audience, a trend that is booming with Substack, Patreon, TikTok/Instagram influencers, etc.
- Enterprise Interest and Access: Over 3,000 organizations like Stripe, Shopify, Twilio, Heroku, Google Cloud, etc. have organically joined DEV. Though the company is early in its Go-to-Market motion, they have direct access to their target customers via DEV, and have already signed deals with New Relic, Snyk, and the Interledger Foundation.
- Compelling Open Source Platform Model: A strong contributing community of ~600 developers and 17k+ GitHub stars.
- Strong Company Mission: To create inclusive communities and empower the independent web.
Requirements
We are looking for our first Growth Marketing Manager to build out our marketing capabilities alongside our sales and product teams.
Responsibilities:
- Drive growth by creating overall strategy and workplan for constant experimentation
- Develop, build, and run creative campaigns
- Coordinate SEO and PPC strategy
- Implement and analyze performance data of all acquisition efforts
- Run hypothesis-based A/B testing across different channels and platforms by using customer data and key industry trends
- Work closely with founders, product, sales, and content lead to build a robust identity for company products
- Lead sales enablement efforts as needed in collaboration with graphic design
Qualifications:
- Prior experience in a growth marketing role, ideally for a B2B2C SaaS product
- Thrives in a fast-paced start-up environment
- Strong quantitative and analytical skills for making data driven decisions
- Strong cross-functional collaborator
- ROI driven thinker and inventive problem solver
- Deep understanding of customer acquisition
Perks
- Unlimited/minimum required vacation
- Monthly Wellness Budget
- Free BetterHelp (online therapy) services
- Medical, Dental, Vision plan (U.S. only)
- 401K (U.S. Only)
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