Digital PR Manager
The Brains Marketing
Role title: Digital PR ManagerRole type: Permanent, remote (within the UK)Experience level: mid-seniorAnnual salary: £35,000 - £40,000 DOEStart date: ASAPRequirements: Native/fluent spoken & written English, exceptional spelling & grammar, strong communication & presentation skills, B2B & B2C focus, 3+ years agency-side experience
The Role
The Brains is a rapidly growing digital marketing agency with operations across Europe. We're looking for a talented, data-driven and creative Digital PR Manager with plenty of experience crafting successful campaigns for B2B and B2C clients. As a key member of our SEO team, you'll report directly to the Senior SEO Strategist and manage a Digital PR Executive who will support you on the day-to-day execution of digital PR campaigns. You'll set strategies, review & report on results, and liaise with the wider team on how best to optimise accounts.
Who We're Looking For
Our Digital PR Managers are a highly valued part of our core SEO team. We're looking for a Brainy, futurist thinker to join the ranks, someone who is eager to see exceptional campaign ROI from their accounts and collaborate as part of a wider strategy team on key accounts.You'll be setting the monthly and quarterly digital PR strategy for clients, recommending ways for them to grow and increase their domain authority within budget, and securing strong placements with relevant publications within our agreed DA remit.
This role will require you to brief and approve press releases, craft strategies for digital PR assets and oversee the production of guest posts and articles for placement on partner publications.
You'll need to excel at creative pitching, be adept at reviewing content and be able to work in partnership with content and design to produce digital PR assets our clients can be proud of.
Duties & Responsibilities
- Collaborative responsibility for digital PR strategy & performance across our SEO clients, and for The Brains brand itself, working with the Senior SEO strategist and Strategy Director.
- Manage client communication on a day-to-day basis and monthly reporting for your clients' digital PR and content marketing campaigns
- Building relationships with bloggers, editors and journalists
- Competitor analysis to identify content and outreach opportunities
- Creative, conceptual pitching skills and the ability to come up with appropriate angles for clients
- Knowledge of, and experience with, press releases, directories, guest posts and blogger outreach
- Ensure all digital PR campaigns have measurable goals in place and gain client agreement on how they would like results reported
- Ensure processes are followed and any barriers and issues are calmly resolved
- Build long term relationships with key clients and stakeholders to grow accounts and expand campaigns
Requirements
- 3+ years of digital PR & outreach experience
- Experience in working directly with clients and senior stakeholders
- Little black book of contacts for outreach prospects across a range of sectors (e.g. journalists, influencers, digital marketing websites)
- General SEO knowledge - you don't need to know how to code, but you should be able to understand how other elements of SEO intersect with digital PR and content marketing
- Up-to-date knowledge of link building and outreach best practice
- Ability to set client roadmaps, prioritise activity, and explain your prioritisations
- Experience using tools to monitor digital PR performance, e.g SEM Rush, Google Analytics, BuzzSumo
- Strong organisational skills. Proficiency in Asana is helpful
- Strong knowledge of digital marketing best practice
- Native level written and spoken English, exceptional spelling and grammar
- Charismatic, approachable and warm manner - great with clients and colleagues!
Benefits
- Starting salary of £35,000 - £40,000 DOE
- Infinite opportunities to grow
- Work remotely from anywhere in the UK, with flexible start & finish times
- Fun, fast-paced & collaborative Brainy culture, built on futurist thinking
- Company pension for full-time employees (post-probation)
- Company events, awards and lunchtime learning sessions
- Active encouragement of ongoing learning and development
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