Product Marketing Manager (eCommerce)
Scanned Inc.
About the Position
Scanned Inc. is a design-driven consumer electronics design and software company (B2C). Our flagship product line, Doxie, has offered award-winning document scanners for going paperless since 2008; Barcode Producer is the industry-leading design suite for creating barcodes for packages and products.
We’re hiring a Product Marketing Manager to manage, develop, and grow our marketing department, team, and capacity. Someone responsible for the development and management of the entire Marketing Department who’s fueled by a deep, passionate drive and understanding for the growth, CX, and product marketing opportunities.
This role requires someone who loves to lead, make continual improvements, research and analyze all the things, and see all projects to completion. They’ll identify, strategize, and set specific short, medium, and long-term goals and milestones to develop a cohesive and profitable marketing strategy.
We’re looking for someone responsible, self-directed, and able to stay organized while working on complex, multi-faceted projects simultaneously. They must be resourceful and patient while handling complex situations — and know the difference between working hard and working smart.
They’re a creative thinker and problem solver with the ability to quickly connect (and pivot) the dots. Experience in planning and building successful product marketing, customer-centric marketing, customer experience strategies, and growth performance improvements is a must.
They’ll possess an abundance of common sense, take initiative, have an eye for detail, and take extreme pride in what they create. Strong analytical and strategy skills — partnered with a creative mind — to identify long-term opportunities and strategies required.
This job is offered as a fully remote position. All positions at Scanned Inc. are remote-friendly. Remote work isn’t new to us — we’ve done it for quite a while, and we’re very good at it — and we’re organizationally “remote-first.” Occasional business travel may be required in future years. There will not be any company travel during a global pandemic.
Responsibilities
- Department OperationsTake the reins of day-to-day marketing department operations in support of the company’s current and long-term overall objectives and goals
- Customer Lifecycle & Product Marketing RoadmapsWith dexterity and persistence, research and analyze goals, metrics, data, user feedback, and market trends to strategize and improve our product marketing roadmap and customer-centric marketing (omg, so many buzzwords)
- Tinker & ConquerExperiment, adapt, and implement new strategies by analyzing platform performance metrics, conducting A/B experiments, and testing new platform features as they become available
- Systems & ToolsDiscover and vet efficient services, tools, processes, and workflows for managing ongoing marketing activities. Then, integrate, automate, and optimize tools, systems, and workflows to improve monitoring and on-the-fly adjustments to projects as necessary. (i.e., play with shit and implement the things that don’t suck)
- Reports & StrategyPrepare regular reports and asynchronous presentations on marketing efforts, goals, metrics (e.g., ROI, KPIs, and other applicable acronyms, etc.), and budgets. Provide information about where we’re kicking ass, where we’re having our asses kicked, and the actions we’ll take moving forward
- Team LeadershipIdentify, source, hire, and oversee department staffing needs — in-house staff, services, or third-party consultants — to manage, support, develop, and grow your team and department’s capacity
Requirements
- eCommerce Experience A deep understanding, proven skills, and previous success with presenting, promoting, and selling products on Amazon, branded direct sales, or other online retailers or eCommerce platforms
- Technological Fluency An understanding of technology and easy adaptability to new software applications and cloud services
- Meticulous Digital Organization Exceptional digital communication and organization skills without supervision – while ensuring nothing slips through the cracks. (Nearly 100% of your ongoing work will be computer-driven)
- Proficient & ExperiencedDegree in either marketing, advertising, public relations, or communications — or equivalent proven experience
- Successful Track Record Must have successfully marketed and launched a product before and have a proven understanding of product marketing strategy and analysis, product positioning to target consumers, product messaging development, competitive analysis, and product differentiation among others
Benefits
💰 Salaried PositionThis is a full-time salaried position offered at $95,000-$120,000 USD per year.
😷 Medical & Vision Insurance100% paid health insurance (BCBS) and 100% paid vision (Community Eye Care) — as of right now, these are offered to U.S. candidates only
🧑⚕️ Included On-demand Telehealth Doctor VisitsOur health insurance plans provide on-demand virtual visits with board-certified doctors. See a doctor, therapist, or psychiatrist via your phone, computer, or mobile app — anytime, anywhere.
🙆 Flexible Spending Accounts (FSA & DCFSA)Full Flexible Spending Account (FSA) and Dependent Care Flexible Spending Account (DCFSA) offered for setting aside a portion of your earnings (pre-tax) to pay for qualified medical and/or dependent care expenses.
👶 Parental LeaveTo give parents additional flexibility, time to bond with their new child, and adjust to their new family situation, Scanned Inc. will provide up to 12 weeks of fully paid Parental Leave to eligible employees — regardless of gender or sexual identity — who are becoming a parent through childbirth, surrogacy, or adoption of a minor. Parental Leave can be taken consecutively or over the course of a 12-month timeframe.
🏖 Open Vacation PolicyScanned Inc. has an open vacation and time off policy, with no set number of days per year. Take the time you'd like and need.
💻 All the Hardware and Tools You Need to be SuccessfulCompany-owned Macs, software, and other necessary equipment to successfully perform your responsibilities will be made available to you.
🧻 No Corporate BullshitWork with real people who believe in doing great work that delights our customers.
🗺 Work AnywhereLive and work from wherever you'd like. Our team is scattered throughout the world. Scanned Inc. is 'remote-first.'
🤸♀️ Flexible HoursThere are no explicitly specified hours beyond the expectation to have some overlap with other team members. It is expected that you work and communicate asynchronously and remember that work doesn't happen at the same time for everyone.
🪴 Furnish Your Home OfficeUp to $500 to furnish your home office.
🥳 Mandatory Birthday LeaveTake time off on your birthday and on the birthdays of other people living in your household.
⛵️ Sabbatical LeaveTake a consecutive month off, fully paid, after every 4 years with Scanned Inc.
🧐 Fuel your CuriosityScanned Inc. will reimburse up to $420 per calendar year for your continued learning and development. This can be related to any topic you'd like to learn about — whether it's related to work or not. This includes online courses, in-person classes, live training, and/or digital news subscription such as The Economist, Wall Street Journal, or New York Times.
📚 Shelf-AwarenessEvery new employee is offered a free Kindle Paperwhite and reimbursements for a Kindle Unlimited membership. Additional reimbursements are provided if the book you want isn't available on Kindle Unlimited.
🔬 Tinker ProjectsMonthly engineering and design projects to further your knowledge of how science and math principles tie into everyday objects' design and function.
🏋️ Online Fitness MembershipStay moving with an online fitness membership program — like Apple Fitness+, Peloton Digital Membership, DailyBurn, etc. Reimbursement up to $180 per calendar year.
🧠 Meditation & Mindfulness PracticeTake advantage of an online meditation app — like Headspace or Calm — or a different mindfulness practice (up to $70 per year).
🌬 Breathe EasyThe air you breathe in your home affects your health, productivity, and overall quality of life. We offer every new employee an air purifier to improve your indoor air quality.
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