Paid Media Marketing Coordinator (Fully Remote)
Metabolic Living
We're a rapidly growing 100% remote $60MM+ metabolic optimization company seeking a Paid Media Coordinator with strong analytical skills to support scaling our customer acquisition efforts across Facebook, Instagram, TikTok, Snapchat, Google, YouTube, Pinterest, etc. We spend ~$36MM+ annually on various paid media platforms and are aggressively scaling investment, strategy and platforms in 2022. We're a 100% remote, self-funded team of ~200 in our 11th year and have grown 300% since 2019. We have an ambitious goal to become a billion-dollar revenue brand by 2025. However, to hit that goal, we need a data-driven, razor-sharp Paid Media Coordinator with strong attention to detail who can assist our growth team in scaling media strategy and investments.
Hello, I'm Hanaan Hafeez, Director of Paid Social, and I need your help. I joined team Metabolic to help scale our paid media initiatives and team to support our aggressive growth goals in 2022. Now we're bringing on a dedicated Paid Media Coordinator to 100% own the daily delivery of ad builds, reporting, analysis and coordinating creative requests & asset distribution with our performance creative team. You'll support high spending ad accounts across various platforms, collaborate with a world-class internal performance creative team on our aggressive testing strategies, and support the Director of Paid Social and VP of Growth in expanding onto new platforms and launching new products.
We've built a robust data analytics and campaign tracking platform to handle immense scale, have a dedicated conversion rate optimization team and a robust internal performance creative team with active relationships with top performance creative agencies to continually deliver creative that converts. We've architected a well-oiled performance marketing machine that is ready for scale with all the components an agency would provide, and we need you to help own the robust internal support infrastructure needed as we scale our media initiatives.
What Does the Ideal Candidate Look Like?
The ideal candidate is driven, analytical, strategic, organized, meticulous, proactive, and best-described as a resourceful hustler who can figure things out on your own. You've got 2+ years in paid social, exposure to paid search, and are a spreadsheet whiz. You're eager to join a team with a strong mentor and in which you have a clear pathway to progress in your performance marketing career. You love methodical testing, poring through reams of data to detect patterns and organizing things.
You're extremely into health, wellness and/or fitness. You love experimenting with new habits, realize how critically important having an optimized daily routine is and simply can't get enough of this stuff. Perhaps you've had a health challenge that got you interested, or you've just always been highly passionate about health, wellness and fitness. Either way, your eyes are lighting up at the possibility of aligning your personal passion with your professional superpower.
What are the Key Points?
- Compensation: $50k - $75k + Bonus
- Location: 100% Remote (virtual team of 200+ with no corporate office)
- Benefits: Health/Dental/Vision/Disability/Life + Matching 401k + Unlimited PTO
- Hours: 8:30 a.m. to 5:00 p.m. EASTERN (to standardize our rhythms)
- Culture: Human-first with High-Performing, Happy & Humble People (no jerks)
- Personality: Obsessed with Details so We can Simplify the Complex for Others
What's Our Culture Like?
We're serious about high-performance, so our culture is built around deep work to allow uninterrupted time for the focus needed to deliver world-class performance. We also focus on real collaboration and transparency to keep us all in alignment and keep office politics out. These aren't just talking points - we've implemented specific policies, for example:
- A standardized 8:30 to 5:00 p.m. ET schedule to protect your personal and family time
- No standing meetings before 1 p.m. ET to empower you with 4 hours of truly deep work to GSD
- Daily huddles and weekly check-ins to brainstorm, align on priorities and remove bottlenecks
- No meetings the first week of the month to gain momentum for the month ahead
Who Are We and How Are We Different?
Our mission is simple: make living healthy easier than living unhealthy. We do that by empowering people to fix their own health with our metabolism-first approach and unified ecosystem that powers our MetabolicOS. 3 things make us different than other brands in the health and wellness space:
- Metabolism-First - After 11 years of trial-and-error with 500k+ people, we've found optimizing your metabolism delivers the results you want: feeling your best, looking your best, performing your best and living longer. Your metabolism is your inner compass for health, but most people don't understand how to read it; once you do, it'll tell you exactly what to do to help you thrive.
- Individualized-Approach - Paleo may work great for one person's metabolism, Vegan for another, Keto for another, etc. Everyone's different, so to achieve results that stick, those differences must be respected; if not, things will backfire. That's why our approach is 100% customized to the individual - there is no perfect program to find, it must be built to support how that specific person's unique metabolism works. This is where the usual one-size-fits-all solutions fail - they don't respect our very real individual differences.
- Integrated Ecosystem - It's simply too hard to live healthy - lots of great individual solutions, but nothing is connected. We're left to stitch everything together, which is confusing. We simplify everything with an integrated suite of the offerings you need to optimize your metabolism. We started with nutrition, then exercise, then supplements, then coaching and are constantly pulling in new pieces of the health puzzle.
We power up this 3-pronged approach with our proprietary Metabolic Optimization System (MetabolicOS) that unites practitioner wisdom and scientific research with ML/AI to deliver a truly customized data-driven consumer experience that helps you dial in your metabolism at any stage of life.
What's Our Past and Future?
Our company may be a bit confusing at first glance because we built everything organically in reverse, starting with our first nutrition program in 2012, then our first exercise program in 2014 and then launching our full ecosystem of products, including nutraceuticals, functional foods, subscriptions, memberships, 1-on-1 coaching and more. We market these all separately under different DTC websites.
However, now everything's being centralized under our new brand, Metabolic. We're launching our flagship e-comm website on Metabolic.com in Q2 and our digital product + e-comm app in Q3. Normally, companies raise money, launch with a brand and then figure out how to make money later. We did that in reverse - creating products that solve specific problems first to bootstrap, scaling that up to fund building out our team and infrastructure, and then retrofitting the brand on top.
What Are the On-going Responsibilities?
- Reporting - Partner with the team to develop required reports allowing us to understand the results and trends so we can pinpoint the signal in the noise and scale our successes
- Planning - Assist ideating full funnel strategies tailored to each social platform, including audience research, message sequenced creative strategy, etc.
- Analysis - Dive DEEP into campaign results to extract insights that can help us design better performing campaigns while avoiding tactical mistakes that bring performance down
- Trafficking - Load new campaigns or ads into the various platforms in use for the team so we can speed the time between ideation and live testing of those ideas
- Data Integrity - Monitor conversion pixel / server-to-server event firing to ensure our 1st party CRM data aligns with in-platform data to avoid any signal loss
- Project Management - Provide ownership of the ongoing sets of projects between our internal creative team and our digital team, helping to set priorities and deliver results
- Optimize Workflows - Own establishing effective and efficient workflows to make our ad operations run smoothly as we double ad spend over the next year
- Quality Assurance - Perform QA on all campaigns to ensure all settings are correct, links are working and verify other elements to ensure smooth campaign delivery
- Research Best Practices - Pinpoint new media buying best practices by scrutinizing industry blogs and publications, networking with others in paid media and doing independent homework
#LI-DNI
Requirements
What Are the On-going Responsibilities?
- Reporting - Partner with the team to develop required reports allowing us to understand the results and trends so we can pinpoint the signal in the noise and scale our successes
- Planning - Assist ideating full funnel strategies tailored to each social platform, including audience research, message sequenced creative strategy, etc.
- Analysis - Dive DEEP into campaign results to extract insights that can help us design better performing campaigns while avoiding tactical mistakes that bring performance down
- Trafficking - Load new campaigns or ads into the various platforms in use for the team so we can speed the time between ideation and live testing of those ideas
- Data Integrity - Monitor conversion pixel / server-to-server event firing to ensure our 1st party CRM data aligns with in-platform data to avoid any signal loss
- Project Management - Provide ownership of the ongoing sets of projects between our internal creative team and our digital team, helping to set priorities and deliver results
- Optimize Workflows - Own establishing effective and efficient workflows to make our ad operations run smoothly as we double ad spend over the next year
- Quality Assurance - Perform QA on all campaigns to ensure all settings are correct, links are working and verify other elements to ensure smooth campaign delivery
- Research Best Practices - Pinpoint new media buying best practices by scrutinizing industry blogs and publications, networking with others in paid media and doing independent homework
What Key Skills and Experience are Needed?
- 2+ Years Digital Paid Media Experience - Hands on experience, either agency/in-house, media buying and reporting on paid social campaigns (Facebook, TikTok, Snapchat, etc.)
- Performance Platforms Expertise - Strong expertise with the primary performance marketing tools including Google Analytics, Facebook Ads + Google Ads interfaces, tag managers, etc.
- Data-Driven - Extremely comfortable flexing the analytical side of your brain with solid Excel skills and analyzing data using pivot tables to detect patterns
- Detail-Oriented - You've got strong organizational skills and love to create order out of chaos with highly organized systems that deliver sustained success
- Driven to Excellence - You've got an ownership mentality with an inner drive to excellence that other people who aren't built that way find disturbingly intense :-)
- Exceptional Communication Skills - You're a perceptive listener, quickly synthesize info and can formulate a methodical action plan that can be clearly articulated verbally and in writing
- Passion for Health, Fitness and Habits - An unquenchable thirst to improve your health and fitness with an intentional focus on constantly optimizing your daily habits and routines
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
- Wellness Resources
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