Performance Marketing Sr. Video Editor- Fully Remote
Metabolic Living
This is a fantastic opportunity for a razor-sharp Performance Marketing Sr. Video Editor to level-up and join our in-house creative team to post-produce health and wellness direct response video ads for Facebook, TikTok, Snapchat and YouTube. All inside a veteran creative team of world-class, performance marketers who spend millions of dollars a month on social media channels. If you're hungry for a challenge and want to write/collaborate, produce, and edit digital video ads inside a Braintrust Culture, all while improving the lives of others without wasting another day producing ads that make you want to puke...then, this is it.
We're a 100% remote, team of 200 in our 11th year and have grown 300% since 2019. We are on the profitable path to becoming a billion-dollar brand by 2025. However, to achieve our goal, we need a direct-response video editor, who is excited to learn, grow and contribute in an ever-changing digital landscape.
The ideal candidate has at least 5-10+ years' experience working in a digital agency, performance marketing creative ad agency, or an internal creative department as a senior editor producing direct response video ads for social media channels. You are an expert with the full adobe suite. Your ideation and editing have resulted in MILLIONS of dollars of digital media spend, you thrive on persuasive storytelling, and you were born with the 'gut-feeling' to utilize GFX, sound design and brilliant editorial pacing to nail the hook, agitate the problem and deliver the thought-provoking concept and CTA in a way that compels a viewer to click and buy.
Hello, my name is Charlotte Miley, Creative Director at Metabolic Living and I need your help. I was hired to create millions of dollars of monthly video ads that performs at 150%+ estimated return on ad spend. As we expand our growth into existing and emerging channels we are constantly testing and learning, and I need a creative immersed in digital advertising to join our team and provide immediate value to me and the media team by producing winning ads that explode our growth.
What are the Key Points?
- Compensation: $95,000 - $105,000 + Bonus
- Location: 100% Remote (virtual team of 200+ with no corporate office)
- Benefits: Health/Dental/Vision/Disability/Life + Robust 401k + Unlimited PTO
- Hours: 8:30 a.m. to 5:00 p.m. EASTERN (regardless of where you live)
- Culture: Human-first with High-Performing, Happy & Humble People (no jerks)
- Personality: Obsessed with Details so We can Simplify the Complex for Others
What's Our Culture Like?
We have a human-first culture that puts the needs of our team first. We combine dedicated time for deep work to deliver world-class performance with a standard set of rhythms that allow us to stay in alignment, be transparent, and eliminate office politics. These aren't just talking points - we've implemented specific policies, like:
- Standard 8:30 to 5:00 p.m. ET schedule to protect your personal and family time
- No meetings before 1 p.m. ET to empower you with 4 hours truly of deep work to GSD
- Daily huddles and weekly check-ins to brainstorm, align on priorities and remove bottlenecks
Who Are We and How Are We Different?
Our mission is to make living healthy easier than living unhealthy. Right now, it's the opposite, which is why so many people struggle. We solve this by empowering people to fix their health with our metabolism-first framework, optimization process, and supporting ecosystem. Our goal is to become the Apple of your metabolism - everything's integrated... and it just works.
3 things make us different than other brands in the health and wellness space:
- Metabolism-First - After 11 years of trial-and-error with millions of people, we've found that once you optimize your metabolism, you get the results you want: feeling your best, looking your best, performing your best, and living longer. Your metabolism is your inner compass for health, but most people don't understand how to read it; once you do, it'll tell you exactly what helps you thrive... and what acts like Kryptonite to stay away from.
- Individualized-Approach - Paleo may work great for one person, Vegan, or Keto for another. Everyone's different, so to achieve results that stick, those differences must be respected; if not, things will backfire. Our approach is 100% customized to the individual - there is no perfect program to find, it must be built for that specific person and support their unique metabolism.
- Integrated Ecosystem - It's simply too hard to live healthily - lots of great individual solutions, but nothing is connected. One company for exercise. Another for nutrition. Another for supplements, etc. You're left to stitch everything together, which is confusing. So, we simplify everything with an integrated ecosystem of products and services to optimize your metabolism.
What You Will Be Doing?
- Script-to-Screen Ad Development - You will collaborate with our 2 Creative Directors and Chief Creative officer to produce, edit and deliver short-form direct response video advertisements (final with GFX and sound design) for delivery on all the major social channels. We are producing 1-2 ads/week per producer.
- Performance-First Editing - We are an ad department vs. a content department. Your #1 priority is to create ads that sell. That means you've got the experience to tell a good story, while weaving persuasive elements to capture, encourage, motivate a customer to act right now. You aren't the type of individual who chooses the first b-roll you see on a search, rather you sweat until you find the sound, image and textual element that builds the most compelling story.
- Creating multiple variations of ads for Media Optimization - We create multiple variations of the first 2-5 seconds to provide extended reach to new audience groups. You will provide new 'Thumb-Stops' (or first 2-3 seconds) along with other variations (i.e. cut-downs) for flexible and efficient testing. If an advertisement scales, we will make this a priority. This is the fun part. When this happens you know your ads are producing strong revenue for the company.
- Always Learning, Always Growing, Always Contributing -Every media channel has its own unique 'native' look and feel. You will be expected to understand the nuances of each channel so your ad can hit the highest conversion metrics. (i.e. TikTok is a very different experience than Facebook).
- Competitive Research, Customer Persona and Media Metrics - We are not looking for an assembly-line editor. We want a right-brain/left-brain creative. That means you invest the time to research and emulate our competition, become intimately aware of our customer persona's so you can create an empathetic story line. In addition, we do something most in-house creative teams never do... We teach you how to analyze the media metrics so you can see where your advertisements are winning and where they are falling short. You will be expected to participate in Media/Creative calls so you can contribute ideas for enhancing creative based on the data
Requirements
What are the Requirements?
- 5-10+ Years Creative Marketing Agency or Internal Creative Department
- Technical Expertise - Complete understanding of post-production workflow. Expert level experience in Adobe's Full suite including Premiere Pro & Photoshop. Bonus points for expert level in After Effects. (Additional Skills: Story structure, graphics, animations, color, sound design, and finishing, plus professional-level experience in Microsoft Office).
- Organizational Rockstar - You love personal optimization. This means you will collaborate with the team to make life more efficient, more enjoyable, and more effective through the utilization of project management software and through tools and applications that can make our virtual experience more streamlined.
- Driven to Excellence - You've got an autonomous ownership mentality with an inner drive to excellence that other people who aren't built that way find disturbingly intense :-)
- Expert Collaborator - You will ensure projects are on course and communication with our creative coordinator is clear through daily touch points and updating your tasks within our project management software.
Benefits
Benefits
- 100% Work from Home (Forever)
- Unlimited Paid Time off
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Family Leave (Maternity, Paternity)
- Short-Term & Long-Term Disability
- Free Health Products from Company
- More Benefits Added Routinely
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