Growth Marketer
Whimsical
Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AKST (UTC -9), HST (UTC -10), SBT (UTC +11), GMT (UTC +0), CET (UTC +1), EET (UTC +2), MSK (UTC +3), AST (UTC -4), NST (UTC -3:30)
About The Role
We’re looking for a hands-on, analytical Growth Marketer to join the team at Whimsical. In this role, you’ll get to see our customer acquisition strategies through from strategy to execution. While you’ll be responsible for planning and optimizing our acquisition at a strategic level, you’ll also be able to get down in the details and implement when needed (especially when it comes to affiliate programs and email marketing).
Whimsical is right now a small team of ~25 people. You will be the second member on the growth team and the first team member focused solely on acquisition.
You will be reporting to our Head of Growth, Hillary Miller, and collaborating closely with agencies and contractors to help you implement
Your responsibilities will include:
- Own the execution of our experiments & strategies across SEO, performance marketing, affiliate, and lifecycle email campaigns.
- Working at the intersection of the sales and self-serve PLG growth to define our key workflows and communication touchpoints for different customer segments.
- Project management across agencies, contractors, vendors, and internal collaborators to implement campaigns, test new channels, and create content.
Your first quarter at Whimsical
At the end of your first quarter at Whimsical you will:
- Feel at home, get to know the awesome people here and learn how we work
- Understand the core growth loops of our product
- Formulate hypotheses for refining our paid media, email, affiliate, and SEO channels
Requirements
We’re looking for someone with a proven track record as a growth marketer in rapidly growing SaaS companies.
- You have a deep understanding of product-led growth
- 3-5 years of experience working in growth or product marketing
- Comfortable with the fast-paced, ambiguous environment of a start-up
- Based in North America, EU, UK, Norway, or Canada
- Experience working in paid search platforms, marketing automation tools (Braze, Iterable, Customer.io), and content management systems
- *Bonus Points*If you’ve completed a Reforge growth track program
What We Offer
- 100% Remote: We’re spread from California to New Zealand and we’ve got you covered if you prefer to work from a coworking space.
- Salary: Annual salary starting at $118,164
- Vacation: 6 weeks of paid time off each year
- Parental Leave: 4 weeks paid by company
- Equipment: We provide all the tech you need to work successfully
- Coworking space: We’re fully remote and will cover your coworking membership if you choose to use one
- Summits: We try to bring everyone together at least twice a year
- Pension*: 401k with 6% company matching
- Health Insurance*: Paid by company for you and dependents
* Availability may depend on your location and our current administrative capabilities there.
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