Technical Product Marketing Manager
Portainer.io
Please note this can be a fully remote position and you can be based from anywhere.
Who are we?
Portainer is on a mission to make container management simple, quick and easy. Whether it's Kubernetes, Swarm, Docker, or Edge compute, we're driven to create powerfully simple tools that make it easy for organizations to exploit the power of containers.
In our first four years, we have experienced staggering global uptake of our open-source offering, with hundreds of thousands of active users and many hundreds of millions of downloads. In the last 12 months we've made the transition to our first commercial product, backed by an awesome group of global investors.
To help us bring our vision for Portainer to life, we're searching for expressions of interest from skilled and ambitious Techncial Product Marketing Managers.
What is the role about?
Portainer's Product Marketing function is critically important as it provides the translation layer between the customer, the product team and the marketing department. It's an exciting and varied role covering a lot of ground, requiring a high level of customer empathy, technical competency/expertise and marketing skills.
The role is organized around 4 core pillars:
Acting as the ‘bridge' between Product and Marketing.
- Translate the technical specifications and functionality into features and benefits anyone can understand (across all media, including the website)
- Managing the flow of information into the market in respect to releases, ensuring that the messaging, sales collateral, website etc is updated ahead of releases.
- Ensure Community Advocates, Leaders etc are fully informed about what's coming/going and why. Own the accuracy of the message Portainer perpetuates to the market.
Developing and owning our persona-based messaging
- Understand our core personas and be the expert in their needs / issues / wants / desires problems
- Develop and own the product/feature/benefit messaging for our personas and ensure that they are used everywhere and consistently.
Understanding and documenting the competitive landscape in which we operate
- Build a detailed understanding of our competitors and articulate our points of difference. Make sure our competitive advantages are front and centre in comms.
- Get deep under the skin of the different pricing methodologies in the space and ensure we have the best possible pricing strategy for our product.
Creating awesome content
- Create regular high-quality blog/video content (top/middle/bottom) of funnel (must have the ability to set up environments for content creation)
- Take responsibility for the accuracy and positioning of the Portainer story across any/all media. Own the technical content on the website
- Manage the pipeline of content required to support the business (video/blog/copy). Bring on additional resource as required to ensure sustainable delivery
Requirements
- Minimum of four years experience as a Product Marketing Manager in the tech sector.
- High level of technical proficiency in relevant technical areas (containerization technology / cloud native tech/ Kubernetes / Swarm / Docker)
- Experience creating content (top/middle/bottom of funnel)
- Skilled / passionate writer with good marketing skills
- High level of customer empathy.
Benefits
Portainer is a leading tech company offering a broad benefits packaging including a highly competitive salary, stock options, insurance and the ability to work anywhere in the world and be part of a dynamic team taking on some of the most interesting challenges in the technology / infrastructure space. Benefits depend a little bit on where you reside in the world, but we're confident we can put the right package together for the right individual.
Portainer is already growing rapidly, however we're still very much in our infancy. We are very excited about the huge potential Portainer has in the global enterprise space and we believe we're at the start of a wild ride. Joining Portainer as a Product Specialist will give you:
- The opportunity to be a part of a truly disruptive company at the beginning of its journey.
- A great remuneration package including benefits and participation in our stock option plan.
- The flexibility to work from home as part of a world-class team working on great tech.
- A huge amount of knowledge and experience; training and development is included.
Similar Jobs
