Growth / Lifecycle Marketing Lead
Cube
Time zones: EST (UTC -5), CST (UTC -6), MST (UTC -7), PST (UTC -8), AKST (UTC -9), HST (UTC -10), AST (UTC -4), NST (UTC -3:30)
Here at Cube, we believe winning means engaging more than the traditional lead funnel. It requires a holistic perspective on the prospect-opportunity-customer-advocate journey. To date, we’ve been very focused on getting prospects to that first point of conversion (and have the sales to prove it), but now it’s time for someone to pick up the baton and follow that journey through both from a strategic and operational perspective. That’s where you come in! The Growth/Lifecycle Marketing Lead role is all about diving deep into our processes, building repeatable motions to help us scale, and orchestrating campaigns that span each stage of the customer journey. You will have an immediate and direct impact on company growth.
What you'll do
- Design systems and processes that ensure the right message is delivered at the right time based on buying stage, persona, industry, intent signals, and other factors
- Empower us to deliver personalized messaging at scale by designing and managing segmentation of our marketing lists
- Own email marketing, including nurture sequences and one-off sends
- Develop campaign reports and dashboards to demonstrate campaign progress, and continually refine processes in order to improve overall KPIs
- Partner with sales to improve > meeting conversion rate
- Partner with GTM on campaigns for closed-lost opps, as well as churned customers
- Run evaluations and implementations for chat, enrichment, and intent software
- Work with RevOps to integrate data enrichment throughout marketing efforts
- Take lead on all marketing outbound campaigns
- Work with marketing colleagues to amplify paid demand generation efforts
- Serve as main marketing point-of-contact for RevOps team
About you
- 5-7+ years marketing experience working for an early-stage B2B SaaS company
- Ops know-how
- A strong record of HubSpot experience
- Paid expertise
- Experience running closed-lost and churn campaigns
- Experience running outbound campaigns
- Experience building full-funnel nurture programs
- Experience buying, onboarding, and implementing enrichment and intent platforms
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