Content Marketing Specialist (LGBTQ+ community focus) (Remote) (U.S. based only) ($55k/year + benefits)
Top Level Design
Time zones: PST (UTC -8)
Content Marketing Specialist (LGBTQ+ community focus) (Remote) (U.S. based only) ($55k/year + benefits)
Full-time Tuesday - Saturday
Min. Experience: Experienced
Location: Your manager is located in Portland, OR with team members dispersed remotely. This is a remote position that is based in the United States. Only current U.S. residents are considered for this role.
Join our team…
Can you translate current events and trends into engaging, on-brand social content? Do you want to help create safe, engaging, and inclusive online communities? Are you experienced with social influencer partnerships? If you’re a content marketer with a penchant for social media and experience communicating with LGBTQ+ communities, we want to meet you. As our Content Marketing Specialist, you would focus on our .gay domain extension, with opportunities to work within our wider portfolio of brands.
This role requires a demonstrated history of working closely with LGBTQ+ communities. An understanding of LGBTQ+ civil rights movements throughout history is essential. We seek someone with expertise around moderating homophobia, transphobia, and other bigotry on public channels. We’re proud of our work and believe .gay is the most exciting and successful new top-level domain launch in history: check out our Year 1 Impact Report to see how .gay is revolutionizing the domain name industry.
What you’d get to do…
- Manage the execution of social media influencer campaigns to achieve brand KPIs and awareness of the top-level domain name .gay
- Work as part of the marketing team to develop, implement, and manage both organic and paid campaigns across multiple platforms
- Write features, conduct interviews, and otherwise engage our customer and partner networks to create engaging and shareable content highlighting the .gay community
- Run the day-to-day social media and new media platform management, which includes creating, writing, scheduling, publishing, and moderating all posts across all social media platforms (Facebook - Meta, Instagram, Twitter, YouTube, TikTok, LinkedIn)
- Create and manage social posting calendar as well as coordinate on creative content calendar
- Oversee social page follower engagement and organic growth
- Cultivate an authentic brand voice for .gay
Your experiences should include…
- Working with and for LGBTQ+ communities and their allies, and a track record of crafting successful communications for these audiences
- Moderating public channels, ideally countering homophobia, transphobia, and other bigotry online
- Developing, implementing, growing, and managing social media channels and influencer partnerships
- A nuanced understanding of each social platform, its audience, and how to optimize content and copy across these channels
- A demonstrated work history or portfolio of strong copywriting
- Creating assets and scheduling posts across multiple platforms and pages
- Demonstrated ability to manage and prioritize multiple projects simultaneously
- Proof of nimble work-style allowing you to capitalize on new opportunities and unique moments
- Passion for and understanding of new media, positioning our brands at the forefront of social trends and early adoption of emerging platforms
- Working efficiently in a home office
Bonus points for…
- Familiarity with Adobe Creative Cloud
- HTML experience
- Video production experience
- Some other relevant superpower we haven’t thought of yet
Benefits…
- Health/dental/vision insurance after 3 months
- SIMPLE IRA match of 3%, available after 1 year employment
- Paid federal holidays, plus an extra day at both Thanksgiving and Christmas
- Decent PTO policy (2 weeks paid to start, additional earned)
- Paid parental leave
Next steps:If you've read this far, we would like to hear from you! If you meet our requirements, or you can make a strong case for why we should hire you anyway, please apply. To apply, please send us an email at careers@toplevel.design with the subject line “Content Marketing Specialist” and include a resume, cover letter, and links to previous social media channels / campaigns you have worked on.
About us…
Top Level Design offers personal and creative TLDs. We are the proud registry for the .gay, .wiki, and .ink TLDs. We also provide registrar services through our wholly-owned subsidiary, Porkbun LLC. We are based out of Oregon with team members on the U.S. East Coast and in Beijing, China.
For LGBTQ+ individuals, organizations, businesses, and their allies, .gay serves as a virtual Pride flag and inclusive badge of honor. From personal artist profiles to Fortune 500 companies, everyone is welcome in the .gay family. With donations that support LGBTQ+ communities and policies that prohibit hate, the .gay namespace is taking a groundbreaking approach to making the internet a safer and more welcoming place.
Why work for Top Level Design:
Top Level Design is committed to a policy of nondiscrimination in employment on any basis. Women and underrepresented folks are strongly encouraged to apply! This is a fun place to work, but we’re not blind optimists; instead, our culture thrives on clear-eyed assessments to recognize and solve problems. Also, everyone who works here is genuinely nice. If this sounds like heaven to you, please apply.
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