Associate Acquisition Marketing Manager
eSalon
We are looking for an Associate Manager of Acquisition Marketing who is looking to develop knowledge and skills in the growth marketing space, with a key emphasis on paid social, including Facebook/Instagram, Snapchat, Tiktok, and Pinterest. The role will be responsible for designing campaign architecture, providing optimization recommendations, performing audience segmentation, creative testing and owning performance metrics. You must have the ability to identify and understand marketing problems and opportunities and continuously be searching for opportunities to refine and grow. This position has high visibility and high impact.
Due to Covid-19 this job will start out 100% Work From Home but may be expected to work out of eSalon's El Segundo Headquarters at least one day per week once it is safe to do so.
What You'll Be Doing:
- Build & scale marketing campaigns to maximize efficient user growth, specifically on Facebook.
- Hit key performance goals around orders and CPA targets by driving continuous improvement and hypothesis-driven experimentation of new optimization and landing page tactics.
- Conduct on-going analysis & reporting, while testing new user acquisition initiatives.
- Work cross-functionally with analytics, product, and creative.
- Constantly identify and develop new creative assets for campaigns (individually and with cross functional teams)
- Other duties as assigned.
Requirements
Requirements:
- 2 to 3 years experience on paid social channels, primarily on Facebook, preferably for a Direct-to-Consumer brand.
- Thrives in the intersection between data and creativity.
- High attention to detail and ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Experience and record of success with Facebook & paid social advertising.
- Must be comfortable writing ad copy and creating assets in Canva or another image editing program.
About You:
- Intellectually curious. You're never satisfied with the what, you're always searching for the 'why.'
- Analytically-minded, structured thinker - data leads to amazing insights.
- Strategic and business-minded.
- Creative and collaborative - you love working with a team and creatively solving challenging problems.
- Enthusiastic, proactive, self starter.
- Team player.
Nice to Have:
- Interest and passion for the beauty space and ideally hair color/hair care.
- Experience and record of success with Facebook advertising.
Benefits
- Highly competitive compensation
- Medical, dental, vision and life insurance plans
- 401K Plan
- 15 days of Paid Time Off + 12 company holidays
- Employee Assistance Program
- Casual work environment
- Corporate Discount Program
- Complimentary hair color and products
- Authentic work/life balance
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