Marketing Specialist
UCM Digital Health
Job Title: Marketing Specialist
Location: Hybrid
FLSA Classification: Non-exempt
Job Type: Full-time
UCM Digital Health (UCM) is a leading innovator in the digital health space. UCM was founded in 2015 by emergency medicine providers with the vision that all care should begin digitally. Our mission is to put the patient first with a best-in-class digital experience backed by emergency medicine expertise. Our digital front door platform, integrated technology platform, and 24/7 telehealth triage, treatment and care coordination seamlessly connects digital and physical health for patients. We deliver care at the right time, the right place, and at the right cost for our more than 2MM patients and over 600 clients.
Our solution is designed to lower costs, improve outcomes and provide a better patient experience. More than a digital front door, UCM brings together clinical expertise, advanced technology, and compassionate care to offer powerful advantages for health plans, employers, patients and providers.
We are looking for candidates who share our mission to put the patient first and our values of honesty, compassion, inquisitiveness, fearlessness, accountability, and teamwork. If you have an entrepreneurial spirit, thrive in a fast-paced environment, and are ready to contribute to a growing company, come join our team! This is a great opportunity to be part of changing the game in healthcare!
Position Summary:
Reporting into the Vice President of Marketing, the Marketing Specialist will support execution of the marketing strategy and plan to deliver on business growth objectives, including delivering on revenue targets and driving member utilization. This role will be critical to support delivery of integrated marketing campaigns across both B2B and B2B2C audiences and across channels, with a heavy emphasis on the digital channel.
Position Objectives:
This role will support delivery of key aspects of the marketing plan. The primary areas of focus will be to support development of content, communications, and campaigns aimed at driving member engagement and utilization and at driving awareness and consideration among B2B decision makers. Primary responsibilities will include campaign development and execution, content and messaging development.
This is an exciting opportunity to join a rapidly growing organization! The person in this role must be eager to learn, bring a passion for the consumer, be flexible, and comfortable working in a fast-paced environment where direction and priorities may change frequently. The person will work with the internal UCM team and will also interface with external agency and design partners, as needed.
Summary of Responsibilities:
- Support execution of integrated B2B campaigns to generate new leads and nurture existing leads across channels (e.g., email using Salesforce Pardot, social media, etc.) and different audiences (brokers/consultants, employers, health plans, partners).
- Support execution of B2B2C campaigns to engage and drive utilization among members.
- Partner with agency and key members of internal UCM team (e.g., clinical team) to develop B2B and B2B2C content and messaging to be used in paid and organic marketing strategies, including, but not limited to videos, campaign landing pages, blog posts, articles, case studies and infographics.
- Lead development and execution of organic social media content and posts.
- Write campaign briefs and provide clear guidance and feedback to external and internal partners to initiate projects.
- Support execution of website redesign, including SEO optimization, updated site navigation, and messaging.
- Execute and monitor performance of paid advertising campaigns, including Facebook ads, LinkedIn ads, and text message campaigns.
- Develop print collateral, including flyers, posters, and presentations.
- Assist with messaging development across all channels (email, social media, print collateral) and campaigns.
- Select and procure appropriate promotional items to align with marketing plans (e.g., items for conferences, events).
- Leverage Google Analytics, Salesforce, and other campaign management platforms (e.g., LinkedIn campaign manager, Facebook ad manager, etc.) to understand and report out on campaign performance.
- Conduct competitive research, when needed.
- Interact with agency and design partners to accomplish work.
Core Competencies:
Education: Bachelor’s Degree in marketing, business, communications, or a similar field.
Experience:
- 1-2 years of marketing, communications, or similar experience
- Salesforce Pardot or similar CRM platform experience
- Paid and organic social campaign execution across social platforms
- WordPress
- SEO
- Content development
- Google Analytics
Physical Demands:
Constant (72%-100%)
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.
- Constant computer work which may require repetitive motion, prolonged periods of sitting and sustained visual and mental applications and demands.
Travel: full-time remote, with ability to travel to Troy, NY up to once per month, as needed.
Other Duties: This job description is intended to convey information essential to understand the scope of the position. It is not intended to be an exhaustive list of skills, efforts, duties, or responsibilities associated with the position. Duties, responsibilities, and activities may change at any time with or without notice.
Equal Employment Opportunity Statement
UCM Digital Health maintains a strong policy of equal opportunity in employment. It is out objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation, or identity, national origin, age, disability, veteran status or any other characteristic or status protected by applicable federal, state or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and termination.
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